{"id":1078,"date":"2022-10-10T14:12:27","date_gmt":"2022-10-10T13:12:27","guid":{"rendered":"https:\/\/organicdigital.co\/blog\/?p=1078"},"modified":"2024-06-10T15:06:12","modified_gmt":"2024-06-10T14:06:12","slug":"how-to-implement-faq-schema-markup","status":"publish","type":"post","link":"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/","title":{"rendered":"How To:\u00a0 Implement FAQ Schema Markup (And Why)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of the key areas that I look at when carrying out an <a href=\"https:\/\/daveashworth.co\/services-and-consultancy\/website-seo-audits-consultant\/\">SEO &amp; Website Audit<\/a> is whether or not a site has schema mark up.  And if the site has any sort of Q&amp;A content in place, then FAQ Schema Markup is imperative.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#What_Is_FAQ_Schema_Markup\" >What Is FAQ Schema Markup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#Why_is_FAQ_Schema_Important\" >Why is FAQ Schema Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#How_Do_You_Write_FAQ_Schema\" >How Do You Write FAQ Schema?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#Microdata\" >Microdata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#JSON-LD\" >JSON-LD<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#How_Do_You_Validate_Your_FAQ_Schema\" >How Do You Validate Your FAQ Schema?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#How_Do_You_Implement_FAQ_Schema\" >How Do You Implement FAQ Schema?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#How_Do_You_Implement_FAQ_Schema_Using_GTM\" >How Do You Implement FAQ Schema Using GTM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#How_Do_You_Implement_FAQ_Schema_In_WordPress\" >How Do You Implement FAQ Schema In WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#How_Do_You_Find_FAQs_Relating_To_Your_Content\" >How Do You Find FAQs Relating To Your Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#How_Do_You_Find_FAQs_Relating_To_A_Keyword\" >How Do You Find FAQs Relating To A Keyword?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-faq-schema-markup\/#In_Summary\" >In Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_FAQ_Schema_Markup\"><\/span><strong>What Is FAQ Schema Markup?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">FAQ Schema Markup is code that is added to a web page to let search engines know that content on your page is being presented in a question and answer format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_FAQ_Schema_Important\"><\/span><strong>Why is FAQ Schema Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By implementing FAQ schema on your page, your page becomes eligible for rich snippets in the SERPs whereby questions and answers are shown along with your page listings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, on my <a href=\"https:\/\/daveashworth.co\/skills\/analytics-and-ad-tracking-consultant\/google-analytics-4\/\">Google Analytics 4 service<\/a> page, I wrote the content in Q&amp;A format and added FAQ schema.&nbsp;&nbsp; The page now appears as follows in the search results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"661\" height=\"301\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/faq_serp.png\" alt=\"FAQs in the SERPs\" class=\"wp-image-1079\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/faq_serp.png 661w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/faq_serp-300x137.png 300w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/faq_serp-150x68.png 150w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This in turn can enhance click through rate as your listing stands out and gives the user confidence your page will be the answer to their query.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, in December 2021 I added FAQ schema to this page:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cesafety.co.uk\/news\/haemostatic-dressings-first-aid-kit\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cesafety.co.uk\/news\/haemostatic-dressings-first-aid-kit\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within search console, if we compare the 6 months after it was added to the six months before, we see a noticeable improvement in visibility and clicks for this page across all queries:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"732\" height=\"258\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/increased_visibilty.png\" alt=\"Increased Visibilty\" class=\"wp-image-1080\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/increased_visibilty.png 732w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/increased_visibilty-300x106.png 300w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/increased_visibilty-150x53.png 150w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Further to that, if we then look at queries that contain keywords relating to questions, those being:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where<\/li>\n\n\n\n<li>Who<\/li>\n\n\n\n<li>Why<\/li>\n\n\n\n<li>About what<\/li>\n\n\n\n<li>To whom<\/li>\n\n\n\n<li>Should<\/li>\n\n\n\n<li>Can<\/li>\n\n\n\n<li>Does<\/li>\n\n\n\n<li>When<\/li>\n\n\n\n<li>how<\/li>\n\n\n\n<li>for what<\/li>\n\n\n\n<li>whose<\/li>\n\n\n\n<li>what<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We can see a more significant increase in CTR:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"826\" height=\"268\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/increased_ctr.png\" alt=\"increased CTR\" class=\"wp-image-1081\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/increased_ctr.png 826w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/increased_ctr-300x97.png 300w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/increased_ctr-150x49.png 150w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/increased_ctr-768x249.png 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important Caveat \/Disclaimer:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adding FAQ schema doesn\u2019t guarantee you will get clicks if your questions appear in the SERPs.&nbsp; It could be that you have crafted the perfect question and answer that is shown in your search result listing, where there is no need for the user to click through to your site as there query has been satisfied.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Write_FAQ_Schema\"><\/span><strong>How Do You Write FAQ Schema?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two options here \u2013 you can add microdata to your HTML directly, or, you can add JSON-LD markup.&nbsp; My preference is always JSON, but, for those of you who are that way inclined, microdata works just as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we use example questions from my GA4 page, the FAQs would be configured as follows:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Microdata\"><\/span><strong>Microdata<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;html itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"&gt;\n&lt;head&gt;&lt;\/head&gt;\n&lt;body&gt;\n\t&lt;hr id=\"what\" \/&gt;\n\t&lt;div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"&gt;\n\t\t&lt;h2 itemprop=\"name\"&gt;What is Google Analytics 4 (GA4)?&lt;\/h2&gt;\n\t\t&lt;div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"&gt;\n\t\t\t&lt;div itemprop=\"text\"&gt;\n\t\t\t\t&lt;p&gt;GA4 is the new reporting tool set to replace the Universal Analytics (UA) we all know and begrudgingly love.&lt;\/p&gt;\n\t\t\t\t&lt;p&gt;You are presumably aware by now that Google are phasing out UA to push everyone over to GA4 moving forward.&lt;\/p&gt;\n\t\t\t\t&lt;p&gt;Here is the official announcement:&lt;\/p&gt;\n\t\t\t\t&lt;p&gt;&lt;a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/prepare-for-future-with-google-analytics-4\/\" target=\"_blank\"&gt;https:\/\/blog.google\/products\/marketingplatform\/analytics\/prepare-for-future-with-google-analytics-4\/&lt;\/a&gt;&lt;\/p&gt;\n\t\t\t&lt;\/div&gt;\n\t\t&lt;\/div&gt;\n\t&lt;\/div&gt;\n\t&lt;hr id=\"when\" \/&gt;\n\t&lt;div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"&gt;\n\t\t&lt;h2 itemprop=\"name\"&gt;When is Google Analytics 4 launched?&lt;\/h2&gt;\n\t\t&lt;div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"&gt;\n\t\t\t&lt;div itemprop=\"text\"&gt;\n\t\t\t\t&lt;p&gt;GA4 was actually launched in October 2020 and though there were a number of early adopters, overall very few people, agencies and companies have made the switch over and started using it.&lt;\/p&gt;\n\t\t\t\t&lt;p&gt;UA has been in place since 2013, whilst GA4 is the 4th iteration of this product since it's initial inception in 2005&lt;\/p&gt;\n\t\t\t\t&lt;ul&gt;\n\t\t\t\t\t&lt;li&gt;GA1: Urchin - 2005&lt;\/li&gt;\n\t\t\t\t\t&lt;li&gt;GA2: Classic - 2008&lt;\/li&gt;\n\t\t\t\t\t&lt;li&gt;GA3: Universal - 2013&lt;\/li&gt;\n\t\t\t\t\t&lt;li&gt;GA4: aka GA4 - 2020&lt;\/li&gt;\n\t\t\t\t&lt;\/ul&gt;\n\t\t\t&lt;\/div&gt;\n\t\t&lt;\/div&gt;\n\t&lt;\/div&gt;\n&lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"JSON-LD\"><\/span><strong>JSON-LD<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script type=\"application\/ld+json\"&gt;\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": \n\t\t&#91;\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What is Google Analytics 4 (GA4)?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"GA4 is the new reporting tool set to replace the Universal Analytics we all know and begrudgingly love.  You are presumably aware by now that Google are phasing out Universal Analytics to push everyone over to GA4 moving forward.\"\n\t\t\t\t}\n\t\t\t},\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"When is Google Analytics 4 launched?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"GA4 was actually launched in October 2020 and though there were a number of early adopters, overall very few people, agencies and companies have made the switch over and started using it.\"\n\t\t\t\t}\n\t\t\t}\n\t\t]\n\t}\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Validate_Your_FAQ_Schema\"><\/span><strong>How Do You Validate Your FAQ Schema?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have your code in place, I always use the <a href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noopener\">Schema Markup Validator tool at schema.org<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can either cut and paste your code into the code snippet box, or, if you have already added it to your page you can fetch the URL directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will either confirm your code is good to go, or, highlight any errors you may have made.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_validator-1024x740.png\" alt=\"schema validator\" class=\"wp-image-1082\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_validator-1024x740.png 1024w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_validator-300x217.png 300w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_validator-150x108.png 150w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_validator-768x555.png 768w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_validator.png 1307w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Other validation tools are available, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\">Google\u2019s Rich Results Test<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I actually don\u2019t know or use any others, I don\u2019t even use Google\u2019s \u2013 but if you know of any let me know and I can add them to this list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Implement_FAQ_Schema\"><\/span><strong>How Do You Implement FAQ Schema?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once&nbsp; you have your JSON-LD code ready, you can implement it by adding this directly into the HTML of your page \u2013 it can go anywhere within the page though my preference is always to add this into the &lt;head&gt; code of the page.&nbsp; If you don\u2019t have the ability to access your page directly, there are other options available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Implement_FAQ_Schema_Using_GTM\"><\/span><strong>How Do You Implement FAQ Schema Using GTM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you use GTM to add code to your pages, this is a straightforward process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You would create a Custom HTML tag and paste your code in, and then create a trigger to fire on whatever page it is you want to add your code to:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"793\" height=\"834\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_gtm.png\" alt=\"GTM Tag for Schema\" class=\"wp-image-1083\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_gtm.png 793w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_gtm-285x300.png 285w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_gtm-143x150.png 143w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_gtm-768x808.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Implement_FAQ_Schema_In_WordPress\"><\/span><strong>How Do You Implement FAQ Schema In WordPress?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On the instances of WordPress I\u2019ve used (and on this actual post), I\u2019ve added the JSON-LD code by adding in a Custom HTML element at the bottom of the page content:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_wordpress-1024x645.png\" alt=\"schema via wordpress\" class=\"wp-image-1084\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_wordpress-1024x645.png 1024w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_wordpress-300x189.png 300w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_wordpress-150x94.png 150w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_wordpress-768x484.png 768w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/schema_via_wordpress.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There are other ways of doing this as per this article:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-add-faq-schema-in-wordpress\/\" target=\"_blank\" rel=\"noopener\">wpbeginner.com \u2013 How To Add FAQ Schema In WordPress<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Find_FAQs_Relating_To_Your_Content\"><\/span><strong>How Do You Find FAQs Relating To Your Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to optimise existing content by adding FAQs, but aren\u2019t sure what questions they currently gain traction for, then you can use Search Console\u2019s page performance report and the custom regex query match to see what questions your page \/ site currently gains impressions and clicks for within search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As per the list of keywords above that are the most common keywords that appear in questions, you would create a regex as follows:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">where|who|why|about what|to whom|should|can|does|when|how|for what|whose|what<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You then go to the search results performance section of Google Search Console, select the page and time frame you wish to check, then for the query filter, set the filter to \u201cCustom Regex\u201d -&gt; \u201cMatches Regex\u201d and paste in the above string:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"396\" height=\"286\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/regex_query.png\" alt=\"custom regex\" class=\"wp-image-1085\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/regex_query.png 396w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/regex_query-300x217.png 300w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/regex_query-150x108.png 150w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You will then see all the visibility your page currently gets in terms of questions:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"945\" height=\"883\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/content_faqs.png\" alt=\"FAQs\" class=\"wp-image-1086\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/content_faqs.png 945w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/content_faqs-300x280.png 300w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/content_faqs-150x140.png 150w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/content_faqs-768x718.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Find_FAQs_Relating_To_A_Keyword\"><\/span><strong>How Do You Find FAQs Relating To A Keyword?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When starting an article \/ page from scratch, you can take your primary keywords you wish to optimise your article for, and then perform a Google Search.&nbsp; You can the check the \u201cPeople Also Ask\u201d to see what questions are commonly asked:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"759\" height=\"599\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/people_also_ask.png\" alt=\"FAQ schema SERP\" class=\"wp-image-1087\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/people_also_ask.png 759w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/people_also_ask-300x237.png 300w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/people_also_ask-150x118.png 150w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, I find <a href=\"https:\/\/www.semrush.com\/features\/keyword-magic-tool\/\" target=\"_blank\" rel=\"noopener\">SEMRush\u2019s keyword magic tool<\/a> a great place to go to find data around questions and keywords.&nbsp; Here, just enter your keyword, click the questions tab and you\u2019ll see a list of FAQs with associated search volumes:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"766\" src=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/keyword_magic-1024x766.png\" alt=\"keyword magic\" class=\"wp-image-1088\" srcset=\"https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/keyword_magic-1024x766.png 1024w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/keyword_magic-300x224.png 300w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/keyword_magic-150x112.png 150w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/keyword_magic-768x575.png 768w, https:\/\/daveashworth.co\/blog\/wp-content\/uploads\/2022\/10\/keyword_magic.png 1195w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><strong>In Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The process of researching, creating and optimising FAQs for new and existing content is a straightforward process, and a great way to enhance your visibility and clicks by addressing the most common questions users are searching for around a particular topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need any assistance or have any questions on how to do any of the things written about in this article, feel free to get in touch using the content form below, am always happy to help.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": \n\t\t[\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What Is FAQ Schema Markup?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"FAQ Schema Markup is code that is added to a web page to let search engines know that content on your page is being presented in a question and answer format.\"\n\t\t\t\t}\n\t\t\t},\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Why is FAQ Schema Important?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"By implementing FAQ schema on your page, your page becomes eligible for rich snippets in the SERPs whereby questions and answers are shown along with your page listings.  This in turn can enhance click through rate as your listing stands out and gives the user confidence your page will be the answer to their query.\"\n\t\t\t\t}\n\t\t\t},\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How Do You Write FAQ Schema?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"There are two options here \u2013 you can add microdata to your HTML directly, or, you can add JSON-LD markup.  My preference is always JSON, but, for those of you who are that way inclined, microdata works just as well. \"\n\t\t\t\t}\n\t\t\t},\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How Do You Validate Your FAQ Schema?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Once you have your code in place, I always use the Schema Markup Validator tool at schema.org.  You can either cut and paste your code into the code snippet box, or, if you have already added it to your page you can fetch the URL directly.  This will either confirm your code is good to go, or, highlight any errors you may have made.\"\n\t\t\t\t}\n\t\t\t},\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How Do You Implement FAQ Schema?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Once  you have your JSON-LD code ready, you can implement it by adding this directly into the HTML of your page \u2013 it can go anywhere within the page though my preference is always to add this into the <head> code of the page.  If you don\u2019t have the ability to access your page directly, there are other options available.\"\n\t\t\t\t}\n\t\t\t},\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How Do You Implement FAQ Schema Using GTM?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"If you use GTM to add code to your pages, this is a straightforward process.  You would create a Custom HTML tag and paste your code in, and then create a trigger to fire on whatever page it is you want to add your code to.\"\n\t\t\t\t}\n\t\t\t},\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How Do You Implement FAQ Schema In WordPress?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"On the instances of WordPress I\u2019ve used, I\u2019ve added the JSON-LD code by adding in a Custom HTML element at the bottom of the page content.\"\n\t\t\t\t}\n\t\t\t},\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How Do You Find FAQs Relating To Your Content?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"If you want to optimise existing content by adding FAQs, but aren\u2019t sure what questions they currently gain traction for, then you can use Search Console\u2019s page performance report and the custom regex query match to see what questions your page \/ site currently gains impressions and clicks for within search.\"\n\t\t\t\t}\n\t\t\t},\n\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How Do You Find FAQs Relating To A Keyword?\",\n\t\t\t\t\"acceptedAnswer\": \n\t\t\t\t{\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"When starting an article \/ page from scratch, you can take your primary keywords you wish to optimise your article for, and then perform a Google Search.  You can the check the \u201cPeople Also Ask\u201d to see what questions are commonly asked.  Alternatively, I find SEMRush\u2019s keyword magic tool a great place to go to find data around questions and keywords.  Here, just enter your keyword, click the questions tab and you\u2019ll see a list of FAQs with associated search volumes.\"\n\t\t\t\t}\n\t\t\t}\n\t\t]\n\t}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>FAQ Schema is a great way to enhance your page content visibility within the SERPs and improve your click through rate.  Find out why and how to implement it across your site.<\/p>\n","protected":false},"author":1,"featured_media":1089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13,9],"tags":[],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","category-on-page-seo","category-structured-data"],"_links":{"self":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts\/1078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":0,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts\/1078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/media\/1089"}],"wp:attachment":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/media?parent=1078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/categories?post=1078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/tags?post=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}