{"id":1183,"date":"2023-03-26T21:28:35","date_gmt":"2023-03-26T20:28:35","guid":{"rendered":"https:\/\/organicdigital.co\/blog\/?p=1183"},"modified":"2024-06-10T15:00:57","modified_gmt":"2024-06-10T14:00:57","slug":"solved-why-google-tag-manager-events-are-not-showing-in-analytics","status":"publish","type":"post","link":"https:\/\/daveashworth.co\/blog\/solved-why-google-tag-manager-events-are-not-showing-in-analytics\/","title":{"rendered":"Solved:\u00a0 Why Google Tag Manager Events Are Not Showing In Analytics"},"content":{"rendered":"\n

When wearing my Google Analytics Consultancy<\/a> cap, I often seeGoogle Tag Manager events not showing in Analytics is a common issue experienced by many website owners. In this situation, the events that are set up in Google Tag Manager do not appear in the Analytics reports. This can be frustrating as it hinders the ability to track and analyze user interactions accurately. There are several potential reasons for this problem. One possibility is that the event tags are not properly configured in Google Tag Manager, leading to the events not being triggered and recorded in Analytics. Another reason could be that there is a delay in data processing, and it may take some time for the events to show up in the reports. Additionally, if there are any filters or data sampling applied in Analytics, it could affect the visibility of the events. To resolve this issue, it is recommended to double-check the event tag setup in Google Tag Manager, ensure that the tags are firing correctly, and review any filters or settings in Analytics that might be causing the events to be hidden. By troubleshooting these potential causes, website owners can gain accurate insights into user behavior and make informed decisions based on reliable data.<\/p>\n\n\n\n

I recently worked on a Google Tag Manager (GTM)<\/a> and Google Analytics 4 (GA4) configuration project for a new website product launch.\u00a0\u00a0 This was across two subdomains on the same top level domain, both of which already had GTM tags with a GA4 basic page view tag set up, along with a number of Universal Analytics events.<\/p>\n\n\n\n

Everything was working fine and had been since they were initially set up.<\/p>\n\n\n\n

The aim of the project was to set up custom events and conversions that would demonstrate a user landing on the main site, then clicking through to the subdomain to follow a sign up process through to completion.<\/p>\n\n\n\n

The main site is WordPress, and the subdomain is a bespoke custom site built using React so was essentially an SPA architecture, where all content is loaded on a single page and dynamically updated as needed.<\/p>\n\n\n\n

This shouldn\u2019t be an issue though for GTM, you can use History change based triggers to detect when a user moves from URL to URL.<\/p>\n\n\n\n

Initially I was working on a test environment before the new content and functions were rolled out to the live site ahead of the product launch.<\/p>\n\n\n\n

In both cases, the events were set up, and all was working as I tested the events through to conversion I could see them firing correctly and being tracked as events in GA4.<\/p>\n\n\n\n

However, when the pages went live and users were accessing the pages, nothing was being tracked.<\/p>\n\n\n\n

I initially thought it might be a JS or SPA related issue, but no matter how many times I tried and tested different ways of tracking a user, whilst everything worked ok for me, nothing was tracking for any other user. <\/p>\n\n\n\n

Ultimately, I had to ask myself some basic questions to try and get to the bottom of it, which I eventually did.<\/p>\n\n\n\n

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