{"id":1206,"date":"2023-04-05T22:48:32","date_gmt":"2023-04-05T21:48:32","guid":{"rendered":"https:\/\/organicdigital.co\/blog\/?p=1206"},"modified":"2026-09-23T01:12:45","modified_gmt":"2026-09-23T00:12:45","slug":"how-to-implement-organization-schema-mark-up-and-why","status":"publish","type":"post","link":"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/","title":{"rendered":"How To: Implement Organization Schema Markup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TL;DR:<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organization schema provides search engines and other systems with structured information about your business or organisation, including its name, URL, logo, contact details and official profiles. This guide explains what Organization schema is, which properties to include, how it differs from LocalBusiness schema, and how to implement and validate it using JSON-LD..<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#What_is_Organization_schema_markup\" >What is Organization schema markup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#Why_should_you_use_Organization_schema\" >Why should you use Organization schema?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#What_is_the_difference_between_Organization_and_LocalBusiness_schema\" >What is the difference between Organization and LocalBusiness schema?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#Organization_Schema_Example\" >Organization Schema Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#Which_Organization_schema_properties_should_you_include\" >Which Organization schema properties should you include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#How_to_test_and_validate_Organization_schema\" >How to test and validate Organization schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#How_to_implement_Organization_schema_on_your_website\" >How to implement Organization schema on your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#How_to_add_Organization_schema_in_WordPress\" >How to add Organization schema in WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#Should_Organization_schema_be_on_every_page\" >Should Organization schema be on every page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-organization-schema-mark-up-and-why\/#Is_Organization_schema_worth_implementing\" >Is Organization schema worth implementing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Organization_schema_markup\"><\/span><strong>What is Organization schema markup?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organization schema is structured data used to describe a business, company or other organisation in a machine-readable format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It uses the Schema.org <code>Organization<\/code> type and can include information such as the organisation&#8217;s name, URL, logo, legal name, address, contact details and official social profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps search engines and other systems understand which information and online profiles belong to the same organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organization is also the parent type for a number of more specific organisation types, so you should use the most appropriate type available rather than automatically using the generic <code>Organization<\/code> type for every business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_you_use_Organization_schema\"><\/span><strong>Why should you use Organization schema?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organization schema gives search engines explicit information about the entity behind a website rather than requiring them to infer everything from the visible content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can be used to describe important organisational information such as your business name, logo, website, address, contact details and official profiles using recognised Schema.org properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google also supports Organization structured data as a way of providing administrative information about an organisation, including details such as its logo and other business information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I don&#8217;t implement Organization schema because I expect it to produce a particular rich result or increase click-through rate. I use it because, where the information is accurate and appropriate, it provides a clear machine-readable description of the organisation behind the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_Organization_and_LocalBusiness_schema\"><\/span><strong>What is the difference between Organization and LocalBusiness schema?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><code>Organization<\/code> is a general Schema.org type used to describe an organisation. <code>LocalBusiness<\/code> is a more specific subtype of <code>Organization<\/code>, designed for businesses with a physical location that customers can visit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re describing a company or organisation without a customer-facing local premises, <code>Organization<\/code> will usually be the more appropriate starting point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re describing a shop, restaurant, salon or other business operating from a physical location, a more specific <code>LocalBusiness<\/code> type may be appropriate. LocalBusiness schema can include location-specific information such as an address, telephone number and opening hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t generally need to describe the same business separately as both an <code>Organization<\/code> and a <code>LocalBusiness<\/code> just to provide the properties available to Organization. Because <code>LocalBusiness<\/code> is a subtype of <code>Organization<\/code>, it inherits properties from it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ve covered this in more detail in my guide to <a href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-localbusiness-schema-markup-and-why\/\">implementing LocalBusiness schema markup<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organization_Schema_Example\"><\/span><strong>Organization Schema Example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The easiest way to understand Organization schema is to look at a JSON-LD example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a simplified example showing some of the properties you might use to describe a company:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"Example Company\",\n  \"legalName\": \"Example Company Limited\",\n  \"url\": \"https:\/\/www.example.com\/\",\n  \"logo\": \"https:\/\/www.example.com\/images\/logo.png\",\n  \"description\": \"A short description of the organisation.\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"1 Example Street\",\n    \"addressLocality\": \"Manchester\",\n    \"postalCode\": \"M1 1AA\",\n    \"addressCountry\": \"GB\"\n  },\n  \"contactPoint\": {\n    \"@type\": \"ContactPoint\",\n    \"telephone\": \"+44 161 123 4567\",\n    \"contactType\": \"customer service\"\n  },\n  \"sameAs\": &#91;\n    \"https:\/\/www.linkedin.com\/company\/example-company\/\",\n    \"https:\/\/www.facebook.com\/examplecompany\/\"\n  ]\n}\n&lt;\/script><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Organization_schema_properties_should_you_include\"><\/span>Which Organization schema properties should you include?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to include every property available for the <code>Organization<\/code> type. I generally concentrate on properties that accurately describe the organisation and can be supported by information on the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most useful include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><code>name<\/code><\/strong> &#8211; the name of the organisation.<br><\/li>\n\n\n\n<li><strong><code>legalName<\/code><\/strong> &#8211; the registered legal name, where this differs from the trading name.<br><\/li>\n\n\n\n<li><strong><code>url<\/code><\/strong> &#8211; the organisation&#8217;s website.<br><\/li>\n\n\n\n<li><strong><code>logo<\/code><\/strong> &#8211; the URL of the organisation&#8217;s logo.<br><\/li>\n\n\n\n<li><strong><code>description<\/code><\/strong> &#8211; a concise description of the organisation.<br><\/li>\n\n\n\n<li><strong><code>address<\/code><\/strong> &#8211; the organisation&#8217;s postal address, where appropriate.<br><\/li>\n\n\n\n<li><strong><code>contactPoint<\/code><\/strong> &#8211; contact information for a particular purpose, such as customer service.<br><\/li>\n\n\n\n<li><strong><code>sameAs<\/code><\/strong> &#8211; URLs for other pages that represent the same organisation, such as official social profiles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Other properties such as <code>founder<\/code>, <code>foundingDate<\/code>, <code>parentOrganization<\/code> and more specific organisation types can be added where they&#8217;re genuinely relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aim isn&#8217;t to make the JSON-LD as large as possible. Include information that accurately describes the organisation rather than adding properties simply because Schema.org makes them available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_test_and_validate_Organization_schema\"><\/span>How to test and validate Organization schema<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve created your Organization schema, validate it before adding it to the live site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I use the <a href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noopener\">Schema.org Markup Validator<\/a>. You can paste your JSON-LD directly into the validator or enter the URL of a page where the markup has already been implemented.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The validator will identify the structured data it finds and highlight errors or warnings in the markup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may also come across <a href=\"https:\/\/search.google.com\/test\/rich-results?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Rich Results Test<\/a>, but it serves a different purpose. The Rich Results Test checks whether structured data on a page is eligible for rich results supported by Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your aim is simply to check that your <code>Organization<\/code> markup is valid Schema.org structured data, I&#8217;d use the Schema.org validator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_implement_Organization_schema_on_your_website\"><\/span><strong>How to implement Organization schema on your website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve created and validated your JSON-LD, you need to add it to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My preference is to add Organization schema directly through the website or CMS rather than relying on a third-party injection method. JSON-LD can be included within either the <code>&lt;head&gt;<\/code> or <code>&lt;body&gt;<\/code> of the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exactly how you implement it will depend on your website. Some CMSs and SEO plugins can generate Organization structured data automatically, while other websites may require you to add the JSON-LD manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before adding your own markup, check whether Organization schema is already being generated by your CMS, theme or SEO plugin. You don&#8217;t want to create unnecessary duplicate representations of the same organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can&#8217;t modify the website directly, <a href=\"https:\/\/daveashworth.co\/skills\/google-tag-manager-consultant\/?utm_source=chatgpt.com\">Google Tag Manager<\/a> can also be used as an alternative implementation method.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_add_Organization_schema_in_WordPress\"><\/span>How to add Organization schema in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re using WordPress, first check whether your SEO or schema plugin is already generating Organization structured data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it is, configure the organisation details through the plugin rather than adding a second block of Organization schema manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your existing setup doesn&#8217;t generate the markup you need, you can add the JSON-LD manually through your theme or another appropriate implementation method.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whichever approach you use, validate the finished page rather than assuming the markup has been implemented correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_Organization_schema_be_on_every_page\"><\/span><strong>Should Organization schema be on every page?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No. You don&#8217;t need to add Organization schema to every page of your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/logo\" target=\"_blank\" rel=\"noopener\">Google&#8217;s guidelines<\/a> says Organization markup can be placed on any page, although the home page is a logical place for it. You don&#8217;t gain anything simply by repeating an identical block of Organization structured data across every URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I generally prefer to provide one clear representation of the organisation on an appropriate page, usually the home page, rather than adding the same markup sitewide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important thing is that the structured data accurately describes the organisation and is consistent with the information presented elsewhere on the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Organization_schema_worth_implementing\"><\/span><strong>Is Organization schema worth implementing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re running a business or organisation website, Organization schema is a relatively straightforward way to provide structured information about the entity behind it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It won&#8217;t automatically give you a Knowledge Panel, increase click-through rate or produce a special search result. I see it as a way of making important information about the organisation explicit and machine-readable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the most appropriate Schema.org type, include properties that genuinely describe the organisation, and avoid adding information simply because a property exists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve created the markup, validate it using the Schema.org validator and check the live page to make sure the expected structured data is actually present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the business has a physical location that customers visit, you may want to use a more specific <code>LocalBusiness<\/code> type instead. I&#8217;ve covered that separately in my guide to <a href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-localbusiness-schema-markup-and-why\/\">implementing LocalBusiness schema markup<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I also review structured data implementation as part of my <a href=\"https:\/\/daveashworth.co\/services-and-consultancy\/website-seo-audits-consultant\/\">website SEO audits<\/a>.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n\t\"@context\": \"https:\/\/schema.org\",\n\t\"@type\": \"FAQPage\",\n\t\"mainEntity\": \n\t[\n\t\t{\n\t\t\t\"@type\": \"Question\",\n\t\t\t\"name\": \"What Is Organization Schema Markup?\",\n\t\t\t\"acceptedAnswer\": \n\t\t\t{\n\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\"text\": \"Organization schema markup is a structured data markup that provides information about an organization's structure and attributes. This markup follows a standardized format and is used to enhance search engine visibility and improve the accuracy of search results. By including organization schema markup on a website, businesses can provide search engines with details such as the organization's name, logo, address, contact information, social media profiles, and more. This allows search engines to present comprehensive and accurate information about the organization in search results, making it easier for users to find and engage with the organization online.\"\n\t\t\t}\n\t\t},\n\t\t{\n\t\t\t\"@type\": \"Question\",\n\t\t\t\"name\": \"What Are The Benefits Of Organization Schema Markup?\",\n\t\t\t\"acceptedAnswer\": \n\t\t\t{\n\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\"text\": \"When users search for your brand name, the organization schema markup may help to display a knowledge panel on the right side of the search results. This panel includes essential information about your business based on what properties you add to the code. This can help users quickly learn more about your business and increase their trust in your brand.  More importantly, it can increase Click Through Rate.  And it makes for a more visually more appealing SERP.\"\n\t\t\t}\n\t\t},\n\t\t{\n\t\t\t\"@type\": \"Question\",\n\t\t\t\"name\": \"What is the Difference Between Organization and LocalBusiness Schema Markup?\",\n\t\t\t\"acceptedAnswer\": \n\t\t\t{\n\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\"text\": \"Organization schema is used to describe a general company or organization. It can include information such as the company name, logo, address, and social media accounts. This type of schema is useful for companies that do not have a physical location or are not focused on a specific location.  LocalBusiness schema is used for businesses that have a physical location, such as a brick-and-mortar store or a restaurant. This schema includes information such as the business's name, address, phone number, and opening hours. It also allows for more specific details such as the type of cuisine served at a restaurant or the types of products sold at a retail store.  It's important to note that LocalBusiness is actually a subtype of Organization. This means that a business can use the LocalBusiness schema and still include all the necessary information that would be included in the Organization schema. However, using the LocalBusiness schema allows for more specific details that are relevant to businesses with physical locations.\"\n\t\t\t}\n\t\t},\n\t\t{\n\t\t\t\"@type\": \"Question\",\n\t\t\t\"name\": \"Do You Implement Organization Schema Markup On Every Page?\",\n\t\t\t\"acceptedAnswer\": \n\t\t\t{\n\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\"text\": \"One common question that arises is whether it should be added to every page on a website or just the home page. While some may think that adding organization schema markup to every page will lead to better search engine optimization (SEO), this is not the case.  According to Google's guidelines: 'You can put this markup on any page, though it may make sense to have it on your home page. You don't need to put it on every page.'\"\n\t\t\t}\n\t\t}\n\t]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>By implementing organization schema markup, we can improve the visibility of our organization in search engine results and increase traffic to our website.   Click through to find out how to implement this on your site.<\/p>\n","protected":false},"author":1,"featured_media":1221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-structured-data"],"_links":{"self":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts\/1206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":2,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts\/1206\/revisions"}],"predecessor-version":[{"id":2376,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts\/1206\/revisions\/2376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/media\/1221"}],"wp:attachment":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/categories?post=1206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/tags?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}