{"id":1648,"date":"2024-11-17T14:22:35","date_gmt":"2024-11-17T14:22:35","guid":{"rendered":"https:\/\/organicdigital.co\/blog\/?p=1648"},"modified":"2025-12-02T17:37:50","modified_gmt":"2025-12-02T17:37:50","slug":"solved-what-is-the-srsltid-url-parameter","status":"publish","type":"post","link":"https:\/\/daveashworth.co\/blog\/solved-what-is-the-srsltid-url-parameter\/","title":{"rendered":"Solved: What Is The srsltid URL Parameter?"},"content":{"rendered":"\n

I was recently carrying out a website audit<\/a> on a Magento website<\/a> when I noticed some strange search performance data in Google Search Console where I saw there was a significant 50% increase in the number of ranking pages appearing in search results:<\/p>\n\n\n\n

\"unique<\/figure>\n\n\n\n

<\/p>\n\n\n\n

This didn’t make sense because no new content had been added to the site.<\/p>\n\n\n\n

Upon further inspection, this was caused by product URLs that had a unique paramter added to it such as:<\/p>\n\n\n\n

https:\/\/www.domain.co.uk\/product.html?srsltid=AfmBOoo1l3rxKF5C93jV3iVswnB5ZLTqghpl10tzAiYGlyB9xGUxPzrybtY<\/strong><\/p>\n\n\n\n

https:\/\/www.domain.co.uk\/product.html?srsltid=AfmBOoo1xb5c5b5j2sAn2lDGlYDWaS2TNzRhRi0qiQU8XW_EAyH3XV17WNI<\/strong><\/p>\n\n\n\n

https:\/\/www.domain.co.uk\/product.html?srsltid=AfmBOoo2aZVardXqqeK1HkRicVv_B3IGonxjVqqX-INUkeM7Gx1qT_HO6Rg<\/strong><\/p>\n\n\n\n

https:\/\/www.domain.co.uk\/product.html?srsltid=AfmBOopR9IDDvS9vTcqQExUxx8pEAyiXGKDoUWu1ls8leRPTWoE3vf5q8pQ<\/strong><\/p>\n\n\n\n

This made no sense, so was compelled to look into this further. This is what I found out:<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n