{"id":1752,"date":"2025-09-08T12:36:51","date_gmt":"2025-09-08T11:36:51","guid":{"rendered":"https:\/\/daveashworth.co\/blog\/?p=1752"},"modified":"2026-05-17T08:52:21","modified_gmt":"2026-05-17T07:52:21","slug":"full-list-of-all-google-my-business-gmb-profile-categories","status":"publish","type":"post","link":"https:\/\/daveashworth.co\/blog\/full-list-of-all-google-my-business-gmb-profile-categories\/","title":{"rendered":"Full List Of All Google My Business (GMB) Profile Categories"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In my capacity as <a href=\"https:\/\/daveashworth.co\/skills\/local-seo-consultant\/\">a local SEO consultant<\/a>, I&#8217;ve set up and optimised a lot of Google My Business (GMB) profiles.  As a business looking to target local traffic, they are fundamental to ensuring maxium organic visibilty.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/daveashworth.co\/blog\/full-list-of-all-google-my-business-gmb-profile-categories\/#Why_Optimise_Your_Google_My_Business_Profile\" >Why Optimise Your Google My Business Profile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/daveashworth.co\/blog\/full-list-of-all-google-my-business-gmb-profile-categories\/#What_You_Can_Do_To_Optimise_Your_Google_My_Business_Profile\" >What You Can Do To Optimise Your Google My Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/daveashworth.co\/blog\/full-list-of-all-google-my-business-gmb-profile-categories\/#How_To_Select_The_Most_Relevant_GMB_Categories\" >How To Select The Most Relevant GMB Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/daveashworth.co\/blog\/full-list-of-all-google-my-business-gmb-profile-categories\/#Download_The_Full_Google_My_Business_GMB_Profile_Categories\" >Download The Full Google My Business (GMB) Profile Categories<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Optimise_Your_Google_My_Business_Profile\"><\/span>Why Optimise Your Google My Business Profile?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A complete and regularly updated profile makes it easier for potential customers to find you, trust you, and choose you over competitors. Google looks at these signals when deciding which businesses to feature more prominently in <a href=\"https:\/\/daveashworth.co\/blog\/how-to-track-google-business-profile-listing-traffic\/\">search and map results<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_You_Can_Do_To_Optimise_Your_Google_My_Business_Profile\"><\/span>What You Can Do To Optimise Your Google My Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are a number of areas you can optimise to ensure a strong profile, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business information<\/strong> &#8211; Make sure your name, <a href=\"https:\/\/daveashworth.co\/blog\/how-to-implement-localbusiness-schema-markup-and-why\/\">address, phone number, and website are accurate and consistent<\/a> with what appears on your website and other listings.<br><\/li>\n\n\n\n<li><strong>Business description<\/strong> &#8211; Write a clear, friendly overview of what you do, using natural language (not keyword stuffing). This helps customers and Google understand your services.<br><\/li>\n\n\n\n<li><strong>Categories &amp; attributes<\/strong> &#8211; Choose the most relevant primary category and add supporting ones. Include attributes like \u201cwheelchair accessible\u201d or \u201conline appointments\u201d if they apply.<br><\/li>\n\n\n\n<li><strong>Opening hours<\/strong> &#8211; Keep these up to date, including special hours for holidays, so customers know when you&#8217;re available.<br><\/li>\n\n\n\n<li><strong>Photos &amp; videos<\/strong> &#8211; Upload high-quality images of your premises, products, team, or work. Businesses with regular photo updates tend to attract more clicks and visits.<br><\/li>\n\n\n\n<li><strong>Posts &amp; updates<\/strong> &#8211; Use the posts feature to share offers, events, or news. It signals activity and gives potential customers more reasons to engage.<br><\/li>\n\n\n\n<li><strong>Reviews &amp; responses<\/strong> &#8211; Encourage happy customers to leave reviews, and reply to them (positive or negative) in a polite, helpful way. This builds trust and signals credibility.<br><\/li>\n\n\n\n<li><strong>Services &amp; products<\/strong> &#8211; Add detailed service or product information where relevant. This makes your listing more useful to people comparing local options.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well optimised profile is key to enhancing your visibility if you&#8217;re a local business looking to serve nearby customers or bring people through your door.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Select_The_Most_Relevant_GMB_Categories\"><\/span>How To Select The Most Relevant GMB Categories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One area that always seems to cause confusion is choosing the right categories. It&#8217;s important to select the most accurate primary business category, then include as many relevant subcategories as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There isn&#8217;t an official list that Google provides, and while the auto-fill helps, you&#8217;re often left wondering if you&#8217;ve covered all bases. That&#8217;s why I&#8217;ve compiled a full list of all 3,794 current categories to make the job easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Download_The_Full_Google_My_Business_GMB_Profile_Categories\"><\/span>Download The Full Google My Business (GMB) Profile Categories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can either <a href=\"https:\/\/daveashworth.co\/skills\/local-seo-consultant\/downloads\/gmb_categories_2025.xlsx\">download an Excel file here<\/a>, or <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1JmGjftxFhzX9nu-4XXqQfRRyXm1F-JN3D6kbB6lxOYw\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">access it on Google Drive<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, use the search and filter functions to find as many relevant categories for your business as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope you find the table as useful as I have \u2014 and feel free to reach out with any questions or feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well-optimised Google My Business profile helps local customers find and choose you. This guide covers the key areas to focus on \u2014 from business info and photos to reviews and categories \u2014 plus a full downloadable list of all 3,794 GMB categories.<\/p>\n","protected":false},"author":1,"featured_media":1325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"_links":{"self":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts\/1752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/comments?post=1752"}],"version-history":[{"count":5,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts\/1752\/revisions"}],"predecessor-version":[{"id":2116,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/posts\/1752\/revisions\/2116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/media\/1325"}],"wp:attachment":[{"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/media?parent=1752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/categories?post=1752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daveashworth.co\/blog\/wp-json\/wp\/v2\/tags?post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}