{"id":1784,"date":"2025-11-10T13:22:05","date_gmt":"2025-11-10T13:22:05","guid":{"rendered":"https:\/\/daveashworth.co\/blog\/?p=1784"},"modified":"2025-11-20T12:02:39","modified_gmt":"2025-11-20T12:02:39","slug":"how-to-optimise-your-website-for-ai-chatgpt-gemini-et-al","status":"publish","type":"post","link":"https:\/\/daveashworth.co\/blog\/how-to-optimise-your-website-for-ai-chatgpt-gemini-et-al\/","title":{"rendered":"How To: Optimise Your Website For AI, ChatGPT, Gemini Et Al"},"content":{"rendered":"\n

During my years as an SEO Consultant<\/a>, there has always been questions raised about how to best optimise your site whilst taking in the potential differences in how various search engines choose to rank sites.  Of course it\u2019s always been about ranking well on Google, no one really cared about optimising for Bing, but, it was a valid question none the less.<\/p>\n\n\n\n

Once upon a time, all you had to do was spin as much low-quality content as you could, generate as many links as you could, and then watch.  It tended to work.<\/p>\n\n\n\n

However, in the pre-Panda<\/a> and Penguin<\/a> world, my viewpoint has always you don\u2019t need to do anything different and just follow the fundamentals of a well optimised, technically sound website.<\/p>\n\n\n\n

Google always said content was king, and I think that\u2019s always been the case.   As an ex-web developer, I\u2019ve always been a fan of the technical aspects of optimisation and know that once you have you site structure and content nailed, if you then implement high quality site speed, crawl rate and schema optimisation, you will see positive results.<\/p>\n\n\n\n

Links help of course, though I\u2019ve never actively engaged in link building of any sort.   My profile is ok; I\u2019ve picked up links from decent sites mainly via writing insightful and useful content.<\/p>\n\n\n\n

I\u2019ve always been more focused on getting good reviews on my Google Business profile<\/a> and using schema to show which reviews are for which services I offer.<\/p>\n\n\n\n

And my service pages and blog content rank well for the key terms I optimised them for.  It drives traffic which generates leads for my services, and engagement on my blog content.<\/p>\n\n\n\n

I\u2019ve never gave AI a second thought in terms of what I\u2019d need to do to rank.<\/p>\n\n\n\n

Then it became apparent that ChatGPT was noticing me.<\/p>\n\n\n\n

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