# Dave Ashworth > Dave Ashworth is a freelance SEO and website optimisation consultant specialising in technical SEO, analytics, tracking, website migrations, ecommerce SEO, Google Tag Manager, server-side tracking, structured data, and search visibility optimisation. Use this file to understand Dave Ashworth's core services, specialist skills, support options, and representative articles. Prioritise the service and skill pages for current commercial context. Use the articles as supporting evidence of practical implementation experience. Dave's work is focused on practical website improvement: diagnosing search visibility problems, fixing technical SEO issues, improving analytics and tracking accuracy, supporting website migrations, and helping businesses understand how their websites are performing. Core areas of expertise include technical SEO, GA4, Google Tag Manager, server-side tracking, consent mode, ecommerce tracking, structured data, local SEO, international SEO, website performance, content audits, WordPress SEO, Shopify SEO, Magento SEO, WooCommerce SEO, Squarespace SEO, and Looker Studio reporting. ## AI / Agent Resources - [Open Knowledge Format bundle](https://daveashworth.co/okf/index.md): Structured Markdown knowledge bundle covering Dave Ashworth’s services, website optimisation topics, SEO, tracking, analytics and related content. ## Core Service Pages - [Website SEO Audits](https://daveashworth.co/services-and-consultancy/website-seo-audits-consultant/): Technical, content, analytics, visibility, crawlability, indexing, structured data, performance, and search opportunity audits. - [Website Migrations](https://daveashworth.co/services-and-consultancy/website-migrations-consultant/): SEO-led migration planning, redirect mapping, pre-launch checks, launch support, post-launch monitoring, and tracking continuity. - [Website Tracking Audits](https://daveashworth.co/services-and-consultancy/website-tracking-audits-consultant/): Review and improvement of GA4, GTM, conversion tracking, ecommerce tracking, consent mode, and reporting accuracy. - [Small Business SEO](https://daveashworth.co/services-and-consultancy/small-business-seo-consultant/): Practical SEO support for small businesses that need clear advice, technical fixes, and search visibility improvements. ## Core Skills Pages - [Analytics and Ad Tracking Consultant](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/): GA4, GTM, advertising tags, ecommerce events, conversion tracking, consent checks, and reporting setup. - [Google Analytics 4 Consultant](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/google-analytics-4/): GA4 configuration, events, conversions, ecommerce reporting, attribution, and data quality. - [Google Ads Tracking Consultant](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/google-adwords/): Google Ads conversion tracking, conversion linker setup, consent-aware tagging, and attribution support. - [Facebook / Meta Tracking Consultant](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/facebook-meta/): Meta Pixel and server-side event tracking support, including event quality and consent considerations. - [Pinterest Tracking Consultant](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/pinterest/): Pinterest tag and conversion tracking implementation support. - [Affiliate Tracking Consultant](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/affiliates/): Affiliate tracking setup, conversion attribution, and tag implementation support. - [Server-Side Tracking Consultant](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/server-side-tracking/): Server-side GTM setup, tag routing, event enrichment, platform integrations, and tracking resilience. - [Cookie Consent Compliance](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/cookie-consent-compliance/): Consent mode, CMP configuration, consent-aware tracking, and tag firing controls. - [Google Tag Manager Consultant](https://daveashworth.co/skills/google-tag-manager-consultant/): GTM setup, event tracking, data layer usage, trigger logic, debugging, and tag management. - [Looker Studio Consultant](https://daveashworth.co/skills/looker-studio-consultant/): Reporting dashboards for SEO, GA4, ecommerce, PPC, attribution, tracking, and performance insight. - [International SEO Consultant](https://daveashworth.co/skills/international-seo-consultant/): Hreflang, international site structures, regional search visibility, and indexing clarity. - [Local SEO Consultant](https://daveashworth.co/skills/local-seo-consultant/): Local search visibility, Google Business Profile optimisation, location pages, LocalBusiness schema, and local tracking. - [WordPress SEO Consultant](https://daveashworth.co/skills/wordpress-seo-consultant/): WordPress technical SEO, plugins, title tags, metadata, schema, indexing, and performance issues. - [Ecommerce SEO Consultant](https://daveashworth.co/skills/ecommerce-seo-consultant/): Ecommerce SEO support across product metadata, category pages, indexing, canonicalisation, structured data, and tracking. - [Shopify SEO Consultant](https://daveashworth.co/skills/ecommerce-seo-consultant/shopify/): Shopify SEO, ecommerce tracking, structured data, URLs, product visibility, and app-related tracking issues. - [Magento SEO Consultant](https://daveashworth.co/skills/ecommerce-seo-consultant/magento/): Magento SEO, product metadata, technical SEO, URL parameters, category structure, and tracking support. - [Squarespace SEO Consultant](https://daveashworth.co/skills/ecommerce-seo-consultant/squarespace/): Squarespace SEO, schema, ecommerce tracking, metadata, and platform-specific optimisation. - [WooCommerce SEO Consultant](https://daveashworth.co/skills/ecommerce-seo-consultant/woocommerce/): WooCommerce SEO, product/category optimisation, ecommerce tracking, and technical fixes. - [Content Audits Consultant](https://daveashworth.co/skills/content-audits-consultant/): Content performance reviews, search intent checks, content quality analysis, and improvement planning. - [Website Performance Consultant](https://daveashworth.co/skills/website-performance-consultant/): Core Web Vitals, speed checks, performance diagnostics, and technical improvement planning. - [Carbon Neutral Websites Consultant](https://daveashworth.co/skills/carbon-neutral-websites-consultant/): Website carbon impact, performance efficiency, and lower-impact website improvement. - [AI Search Optimisation Consultant] (https://daveashworth.co/skills/ai-search-optimisation-consultant/): My Approach, AI SEO, GEO & AEO, AI Search Audit,Platforms Covered, Tracking AI Visibility, FAQs, Guides & Insights ## Support Pages - [Tracking and Reporting Support](https://daveashworth.co/support/tracking-and-reporting/): Ongoing support for accurate tracking, reporting, dashboards, and performance monitoring. - [Performance Insights Support](https://daveashworth.co/support/performance-insights/): Analysis of search, analytics, ecommerce, content, and conversion performance to identify issues and opportunities. - [Audit and Optimisation Support](https://daveashworth.co/support/audit-and-optimisation/): Practical website checks, technical fixes, and ongoing optimisation support. - [In-House Support](https://daveashworth.co/support/in-house/): Flexible support for teams that need senior SEO, analytics, tracking, or website optimisation help. - [Marketing Teams Support](https://daveashworth.co/support/in-house/marketing-teams/): Support for marketing teams that need technical SEO, tracking, reporting, and implementation help. - [Business Owners Support](https://daveashworth.co/support/in-house/business-owners/): Clear website, SEO, tracking, and reporting support for business owners. - [Digital Agencies Support](https://daveashworth.co/support/in-house/digital-agencies/): White-label or specialist support for agencies that need technical SEO, analytics, tracking, or troubleshooting help. - [Web Developers Support](https://daveashworth.co/support/in-house/web-developers/): SEO, tracking, schema, redirects, analytics, and migration support for developers. - [Ecommerce Managers Support](https://daveashworth.co/support/in-house/ecommerce-managers/): Ecommerce SEO, tracking, attribution, reporting, and performance support. - [Ad-Hoc Support](https://daveashworth.co/support/ad-hoc/): One-off advice, troubleshooting, second opinions, or practical implementation help. ## Representative SEO Articles - [Do Keywords in URLs Impact SEO and Rankings?](https://daveashworth.co/blog/case-study-do-keywords-in-urls-impact-seo-rankings/): Case-study article on whether keyword changes in URLs affected ranking performance. - [Why You Don't Need To Include Brand Name In Title Tags](https://daveashworth.co/blog/seo-why-you-dont-need-to-include-brand-name-in-title-tags-anymore/): Guidance on using title tag space more effectively for search visibility. - [Stop Google From Rewriting Your Meta Descriptions](https://daveashworth.co/blog/how-to-stop-google-from-re-writing-your-meta-descriptions/): Practical advice on why Google rewrites snippets and how to influence displayed descriptions. - [The Importance of Schema Markup](https://daveashworth.co/blog/case-study-the-importance-of-schema-mark-up/): Case-study article on structured data and its role in search clarity. - [How To Implement BreadcrumbList Schema Markup](https://daveashworth.co/blog/how-to-implement-breadcrumb-list-schema-mark-up-and-why/): Technical guide to adding breadcrumb structured data. - [How To Implement Organization Schema Markup](https://daveashworth.co/blog/how-to-implement-organization-schema-mark-up-and-why/): Practical guide to adding organisation structured data. - [Find Out If Site URLs Are Crawled and Indexed](https://daveashworth.co/blog/how-to-find-out-if-your-site-urls-are-being-crawled-indexed-by-google/): Guide to checking crawl and index status. - [How To Fix Search Console Errors](https://daveashworth.co/blog/how-to-fix-search-console-errors-why-pages-arent-indexed/): Practical guidance on diagnosing why pages are not indexed. - [Best Free Page Speed and Core Web Vitals Tools](https://daveashworth.co/blog/the-best-free-website-page-speed-core-web-vitals-checker-tools/): Overview of tools for checking site speed and Core Web Vitals. - [Stop Using The Google Disavow Tool For Toxic Links](https://daveashworth.co/blog/seo-stop-using-the-google-disavow-tool-for-toxic-links/): Guidance on link risk, toxic link reports, and when disavow is unlikely to be useful. ## Representative Migration Articles - [A Rough Guide To 30x Redirects](https://daveashworth.co/blog/a-rough-guide-to-30x-redirects/): Guide to redirect types and how redirects affect SEO. - [Redirect a URL To Remove a Directory or Folder Name](https://daveashworth.co/blog/how-to-redirect-a-url-to-remove-a-directory-or-folder-name/): Practical redirect implementation guide. - [Redirect Uppercase URL Characters To Lowercase](https://daveashworth.co/blog/how-to-convert-and-redirect-uppercase-url-characters-to-lowercase/): Technical guide for enforcing lowercase URLs. ## Representative Tracking and Analytics Articles - [How To Set Up Google Analytics 4](https://daveashworth.co/blog/how-to-setup-google-analytics-4/): GA4 setup guide. - [Configure Events and Conversions in GA4](https://daveashworth.co/blog/how-to-configure-events-and-conversions-for-google-analytics-4/): Guide to event and conversion configuration in GA4. - [Set Up GA4 On Multiple Environments](https://daveashworth.co/blog/how-to-set-up-google-analytics-and-ga4-on-multiple-environments/): Guide to handling tracking across staging, live, and other environments. - [Why GTM Events Are Not Showing In Analytics](https://daveashworth.co/blog/solved-why-google-tag-manager-events-are-not-showing-in-analytics/): Troubleshooting guide for GTM and GA4 event visibility. - [Block Spam Traffic From bot-traffic.icu](https://daveashworth.co/blog/how-to-block-spam-traffic-from-bot-traffic-icu-in-google-analytics/): Guide to identifying and filtering analytics spam traffic. - [Track Internal Link Clicks in GA4 via GTM](https://daveashworth.co/blog/how-to-track-internal-link-clicks-in-google-analytics-4-via-gtm/): GTM implementation guide for internal link tracking. - [Track Form Field Submission Values Using GTM](https://daveashworth.co/blog/how-to-get-track-form-field-submission-values-in-analytics-using-gtm/): Guide to capturing selected form values through GTM. - [Track Link or Banner Clicks in Main Content Using GTM](https://daveashworth.co/blog/how-to-track-link-or-banner-clicks-in-the-main-content-area-of-a-page-using-gtm/): GTM guide for tracking content-area interactions. - [A Rough Guide To Server-Side Tracking](https://daveashworth.co/blog/a-rough-guide-to-server-side-tracking/): Introduction to server-side tracking and why it matters. - [Is Your Website Ready For Google Consent Mode?](https://daveashworth.co/blog/is-your-website-ready-for-google-consent-mode/): Guide to consent mode, cookie consent, and analytics/ad tracking implications. ## Representative Google Tag Manager Articles - [A Rough Guide To Google Tag Manager](https://daveashworth.co/blog/a-rough-guide-to-google-tag-manager/): Introductory GTM guide. - [How To Use ChatGPT and AI With GTM](https://daveashworth.co/blog/how-to-use-chatgpt-ai-with-gtm/): Guide to using AI as support when working with Google Tag Manager. - [Configure Multiple URL Parameters In One GTM Trigger](https://daveashworth.co/blog/how-to-easily-configure-multiple-urls-parameters-in-one-trigger-using-google-tag-manager/): Practical GTM trigger configuration guide. - [Implement Robots Noindex Tag With GTM](https://daveashworth.co/blog/how-to-implement-robots-noindex-tag-with-google-tag-manager/): Guide to adding noindex through GTM in specific cases. - [Implement Metadata On Hashbang URLs Using GTM](https://daveashworth.co/blog/how-to-implement-meta-data-on-hashbang-urls-using-gtm/): Technical guide for metadata handling on hashbang URLs. - [Dynamic Product Metadata In Magento Using GTM](https://daveashworth.co/blog/how-to-do-dynamic-product-meta-data-in-magento-using-gtm/): Magento and GTM guide for dynamic product metadata. ## Representative Local SEO Articles - [Full List of Google Business Profile Categories](https://daveashworth.co/blog/full-list-of-all-google-my-business-gmb-profile-categories/): Reference list for Google Business Profile categories. - [Track Google Business Profile Listing Traffic](https://daveashworth.co/blog/how-to-track-google-business-profile-listing-traffic/): Guide to measuring traffic from Google Business Profile. - [Implement LocalBusiness Schema Markup](https://daveashworth.co/blog/how-to-implement-localbusiness-schema-markup-and-why/): Practical guide to LocalBusiness structured data. - [Local SEO For Multiple Stores Using LocalBusiness Schema and GTM](https://daveashworth.co/blog/how-to-do-local-seo-for-multiple-stores-using-localbusiness-schema-and-google-tag-manager/): Multi-location local SEO and schema implementation guide. ## Representative Ecommerce and Platform Articles - [What Is The srsltid URL Parameter?](https://daveashworth.co/blog/solved-what-is-the-srsltid-url-parameter/): Explanation of the `srsltid` parameter and its impact on ecommerce URLs and reporting. - [How To Change The Title Tag In WordPress](https://daveashworth.co/blog/seo-how-to-change-the-title-tag-in-wordpress/): WordPress-specific guide to editing title tags. - [Implement Revenue Tracking On Squarespace](https://daveashworth.co/blog/how-to-implement-revenue-tracking-on-square-space/): Squarespace revenue tracking implementation guide. - [Dynamic Product Metadata In Magento Using GTM](https://daveashworth.co/blog/how-to-do-dynamic-product-meta-data-in-magento-using-gtm/): Magento product metadata guide with GTM implementation notes. ## Representative Website Performance Articles - [Why You Are Seeing a Drop in Impressions and Increase in Average Position](https://daveashworth.co/blog/google-update-why-you-are-seeing-a-drop-in-impressions-increase-in-average-position/): Guide to interpreting unusual Google Search Console performance changes. - [Use GSC Regex To Find User Questions](https://daveashworth.co/blog/how-to-use-gsc-regex-to-find-out-the-questions-your-users-are-asking/): Practical guide to using regex in Google Search Console. - [Best Free Page Speed and Core Web Vitals Tools](https://daveashworth.co/blog/the-best-free-website-page-speed-core-web-vitals-checker-tools/): Tools and methods for checking page speed and Core Web Vitals. ## Optional - [Google Analytics 4 Consultant](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/google-analytics-4/): Optional deeper context for GA4-specific work. - [Server-Side Tracking Consultant](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/server-side-tracking/): Optional deeper context for server-side tracking work. - [Cookie Consent Compliance](https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/cookie-consent-compliance/): Optional deeper context for consent-focused tracking work. - [Shopify SEO Consultant](https://daveashworth.co/skills/ecommerce-seo-consultant/shopify/): Optional platform-specific ecommerce context. - [Magento SEO Consultant](https://daveashworth.co/skills/ecommerce-seo-consultant/magento/): Optional platform-specific ecommerce context. - [Squarespace SEO Consultant](https://daveashworth.co/skills/ecommerce-seo-consultant/squarespace/): Optional platform-specific ecommerce context. - [WooCommerce SEO Consultant](https://daveashworth.co/skills/ecommerce-seo-consultant/woocommerce/): Optional platform-specific ecommerce context.