# Dave Ashworth Freelance SEO and website optimisation consultant specialising in technical SEO, website performance, analytics, tracking, website migrations, ecommerce SEO, Google Tag Manager, server-side tracking, structured data, and search visibility optimisation. ## SEO Expertise - Technical SEO - On-page SEO - Search visibility optimisation - Website performance analysis - Crawlability & indexation - Search Console diagnostics - Keyword research & search intent analysis - Content optimisation - Ecommerce SEO - Local SEO - International SEO - WordPress SEO - Magento SEO - Shopify SEO - Squarespace SEO - Website migrations - Structured data / schema markup - Core Web Vitals optimisation ## Analytics & Tracking Expertise - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Server-side tracking - Ecommerce tracking - Conversion attribution - Consent mode - Looker Studio reporting - Tracking audits ## Key Topic Clusters ### Website Performance & SEO Diagnostics - Ranking drop investigations - Search visibility analysis - Crawlability & crawl budget - Search Console indexing issues - Algorithm update analysis - Core Web Vitals - Technical SEO audits ### Ecommerce SEO - Product metadata optimisation - Parameterised URLs - Canonicalisation - Ecommerce tracking - Revenue attribution - Magento SEO - Shopify SEO - WooCommerce SEO - Squarespace ecommerce SEO ### Tracking & Analytics - GA4 implementation - GTM configuration - Server-side tracking - Conversion tracking - Ecommerce analytics - Attribution analysis - Reporting & dashboards ### Website Migrations - Redirect strategies - URL restructuring - Canonical management - Migration audits - Crawl/index preservation ### Local SEO - Google Business Profile optimisation - LocalBusiness schema - Multi-location SEO - Local search visibility - GBP traffic tracking ## Core Services Pages https://daveashworth.co/services-and-consultancy/website-seo-audits-consultant/ https://daveashworth.co/services-and-consultancy/website-migrations-consultant/ https://daveashworth.co/services-and-consultancy/website-tracking-audits-consultant/ https://daveashworth.co/services-and-consultancy/small-business-seo-consultant/ ## Core Skills Pages https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/ https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/google-analytics-4/ https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/google-adwords/ https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/facebook-meta/ https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/pinterest/ https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/affiliates/ https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/server-side-tracking/ https://daveashworth.co/skills/analytics-and-ad-tracking-consultant/cookie-consent-compliance/ https://daveashworth.co/skills/google-tag-manager-consultant/ https://daveashworth.co/skills/looker-studio-consultant/ https://daveashworth.co/skills/international-seo-consultant/ https://daveashworth.co/skills/local-seo-consultant/ https://daveashworth.co/skills/wordpress-seo-consultant/ https://daveashworth.co/skills/ecommerce-seo-consultant/ https://daveashworth.co/skills/ecommerce-seo-consultant/shopify/ https://daveashworth.co/skills/ecommerce-seo-consultant/magento/ https://daveashworth.co/skills/ecommerce-seo-consultant/squarespace/ https://daveashworth.co/skills/ecommerce-seo-consultant/woocommerce/ https://daveashworth.co/skills/content-audits-consultant/ https://daveashworth.co/skills/website-performance-consultant/ https://daveashworth.co/skills/carbon-neutral-websites-consultant/ ## Core Support Pages https://daveashworth.co/support/tracking-and-reporting/ https://daveashworth.co/support/performance-insights/ https://daveashworth.co/support/audit-and-optimisation/ https://daveashworth.co/support/in-house/ https://daveashworth.co/support/in-house/marketing-teams/ https://daveashworth.co/support/in-house/business-owners/ https://daveashworth.co/support/in-house/digital-agencies/ https://daveashworth.co/support/in-house/web-developers/ https://daveashworth.co/support/in-house/ecommerce-managers/ https://daveashworth.co/support/ad-hoc/ ## Representative Articles - SEO https://daveashworth.co/blog/case-study-do-keywords-in-urls-impact-seo-rankings/ https://daveashworth.co/blog/seo-why-you-dont-need-to-include-brand-name-in-title-tags-anymore/ https://daveashworth.co/blog/how-to-stop-google-from-re-writing-your-meta-descriptions/ https://daveashworth.co/blog/case-study-the-importance-of-schema-mark-up/ https://daveashworth.co/blog/how-to-implement-breadcrumb-list-schema-mark-up-and-why/ https://daveashworth.co/blog/how-to-implement-organization-schema-mark-up-and-why/ https://daveashworth.co/blog/how-to-find-out-if-your-site-urls-are-being-crawled-indexed-by-google/ https://daveashworth.co/blog/how-to-fix-search-console-errors-why-pages-arent-indexed/ https://daveashworth.co/blog/the-best-free-website-page-speed-core-web-vitals-checker-tools/ https://daveashworth.co/blog/seo-stop-using-the-google-disavow-tool-for-toxic-links/ ## Representative Articles - Migrations https://daveashworth.co/blog/a-rough-guide-to-30x-redirects/ https://daveashworth.co/blog/how-to-redirect-a-url-to-remove-a-directory-or-folder-name/ https://daveashworth.co/blog/how-to-convert-and-redirect-uppercase-url-characters-to-lowercase/ ## Representative Articles - Tracking & Analytics https://daveashworth.co/blog/how-to-setup-google-analytics-4/ https://daveashworth.co/blog/how-to-configure-events-and-conversions-for-google-analytics-4/ https://daveashworth.co/blog/how-to-set-up-google-analytics-and-ga4-on-multiple-environments/ https://daveashworth.co/blog/solved-why-google-tag-manager-events-are-not-showing-in-analytics/ https://daveashworth.co/blog/how-to-block-spam-traffic-from-bot-traffic-icu-in-google-analytics/ https://daveashworth.co/blog/how-to-track-internal-link-clicks-in-google-analytics-4-via-gtm/ https://daveashworth.co/blog/how-to-get-track-form-field-submission-values-in-analytics-using-gtm/ https://daveashworth.co/blog/how-to-track-link-or-banner-clicks-in-the-main-content-area-of-a-page-using-gtm/ https://daveashworth.co/blog/a-rough-guide-to-server-side-tracking/ https://daveashworth.co/blog/is-your-website-ready-for-google-consent-mode/ ## Representative Articles - Google Analytics 4 https://daveashworth.co/blog/how-to-setup-google-analytics-4/ https://daveashworth.co/blog/how-to-configure-events-and-conversions-for-google-analytics-4/ https://daveashworth.co/blog/how-to-set-up-google-analytics-and-ga4-on-multiple-environments/ https://daveashworth.co/blog/solved-why-google-tag-manager-events-are-not-showing-in-analytics/ https://daveashworth.co/blog/how-to-block-spam-traffic-from-bot-traffic-icu-in-google-analytics/ https://daveashworth.co/blog/how-to-track-internal-link-clicks-in-google-analytics-4-via-gtm/ https://daveashworth.co/blog/how-to-get-track-form-field-submission-values-in-analytics-using-gtm/ https://daveashworth.co/blog/how-to-track-link-or-banner-clicks-in-the-main-content-area-of-a-page-using-gtm/ ## Representative Articles - Server Side Tracking https://daveashworth.co/blog/a-rough-guide-to-server-side-tracking/ ## Representative Articles - Cookie Consent Compliance https://daveashworth.co/blog/is-your-website-ready-for-google-consent-mode/ ## Representative Articles - Google Tag Manager https://daveashworth.co/blog/a-rough-guide-to-google-tag-manager/ https://daveashworth.co/blog/how-to-use-chatgpt-ai-with-gtm/ https://daveashworth.co/blog/how-to-track-internal-link-clicks-in-google-analytics-4-via-gtm/ https://daveashworth.co/blog/how-to-get-track-form-field-submission-values-in-analytics-using-gtm/ https://daveashworth.co/blog/how-to-easily-configure-multiple-urls-parameters-in-one-trigger-using-google-tag-manager/ https://daveashworth.co/blog/how-to-implement-robots-noindex-tag-with-google-tag-manager/ https://daveashworth.co/blog/how-to-implement-meta-data-on-hashbang-urls-using-gtm/ https://daveashworth.co/blog/how-to-do-dynamic-product-meta-data-in-magento-using-gtm/ ## Representative Articles - International SEO https://daveashworth.co/blog/how-to-do-dynamic-product-meta-data-in-magento-using-gtm/ ## Representative Articles - Local SEO https://daveashworth.co/blog/full-list-of-all-google-my-business-gmb-profile-categories/ https://daveashworth.co/blog/how-to-track-google-business-profile-listing-traffic/ https://daveashworth.co/blog/how-to-implement-localbusiness-schema-markup-and-why/ https://daveashworth.co/blog/how-to-do-local-seo-for-multiple-stores-using-localbusiness-schema-and-google-tag-manager/ ## Representative Articles - WordPress SEO https://daveashworth.co/blog/seo-how-to-change-the-title-tag-in-wordpress/ ## Representative Articles - Ecommerce SEO https://daveashworth.co/blog/how-to-do-dynamic-product-meta-data-in-magento-using-gtm/ https://daveashworth.co/blog/solved-what-is-the-srsltid-url-parameter/ ## Representative Articles - Shopify SEO https://daveashworth.co/blog/solved-what-is-the-srsltid-url-parameter/ ## Representative Articles - Magento SEO https://daveashworth.co/blog/solved-what-is-the-srsltid-url-parameter/ https://daveashworth.co/blog/how-to-do-dynamic-product-meta-data-in-magento-using-gtm/ ## Representative Articles - WooCommerce SEO https://daveashworth.co/blog/solved-what-is-the-srsltid-url-parameter/ ## Representative Articles - Squarespace SEO https://daveashworth.co/blog/solved-what-is-the-srsltid-url-parameter/ https://daveashworth.co/blog/how-to-implement-revenue-tracking-on-square-space/ ## Representative Articles - Website Performance https://daveashworth.co/blog/google-update-why-you-are-seeing-a-drop-in-impressions-increase-in-average-position/ https://daveashworth.co/blog/case-study-do-keywords-in-urls-impact-seo-rankings/ https://daveashworth.co/blog/how-to-fix-search-console-errors-why-pages-arent-indexed/ https://daveashworth.co/blog/how-to-use-gsc-regex-to-find-out-the-questions-your-users-are-asking/ https://daveashworth.co/blog/seo-stop-using-the-google-disavow-tool-for-toxic-links/ https://daveashworth.co/blog/the-best-free-website-page-speed-core-web-vitals-checker-tools/ ## Approach Focus on practical implementation, technical troubleshooting, search visibility improvement, and clear problem solving rather than generic SEO theory. Content is based on real-world implementation experience across SEO, analytics, ecommerce, migrations, tracking, structured data, and website optimisation projects.