whatever direction you want to take your website in, I'll make sure the foundations are in place and it's ready for the journey
email me at hello@daveashworth.co
What sets me apart from other freelancers and agencies is my unique blend of skills: I'm both a web developer and an SEO/analytics specialist. Most SEO consultants can't code and most developers aren't SEO experts – I've spent years doing both. This one-stop skill set means faster fixes and fewer headaches for you.
For example, I can:
- Fix broken analytics and tracking setups, so you get accurate data you can trust
- Troubleshoot those tricky website issues that others might overlook
- Make targeted SEO improvements right in your site's code (no waiting around for someone else)
- Speed up your website without breaking anything else in the process
And when you hire me, you get me – no outsourcing, no staff turnover and no junior staff. I personally handle every task, so nothing is lost in translation and every detail gets my full attention. Whatever direction you want to take your website in, I'll make sure the foundations are in place and it's ready for the journey.
the skills behind the services
SEO, tracking, performance - it all connects. And it's not just about fixing problems; it's about knowing where to look, what to measure, and how to make changes that matter.
These are the core skills I use every day. Whether you need to clean up your tracking, make sense of your data, improve how your site performs in search, or get your site running faster and cleaner - it's all here.
Make sense of what's actually happening on your site. I'll help you track the right actions, clean up your data, and give you clear, reliable insights that drive better decisions.
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No more messy tracking setups or patchy tag use. I use GTM to keep everything organised - from GA4 events to ad pixels - so your data's accurate and easy to manage.
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I build custom dashboards that bring together data from GA4, Google Ads, Search Console, and other platforms - all in one clear, easy-to-use report, so you can track performance without digging through different tools.
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If your website targets multiple countries or languages, it needs to be set up properly. I'll help you avoid common pitfalls and make sure search engines understand your setup.
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For businesses targeting a specific location, local SEO is key. I'll help you stand out in your area - maps, search listings, and local results that actually drive visits.
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WordPress is flexible - but easy to mess up. I'll make sure your theme, plugins, and content structure work together to support your visibility and performance.
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From crawling and indexing to product filters and structured data - I know what ecommerce sites need to rank well, stay fast, and convert traffic into sales.
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If your content's underperforming, I'll find out why. I'll review what's working, what needs fixing, and how to make your pages more visible, useful, and effective.
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It's not just about rankings - it's about what's driving clicks, visits, and engagement. I'll dig into your organic search data to see what's working, what's not, and where there's room to grow.
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Faster sites are greener sites. I'll help you reduce your site's environmental impact through cleaner code, better hosting, and smarter optimisation.
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but don't just take my word for it...
Dave has been a pleasure to work with and totally deserves this Five Star review for his superb work. He is thorough, knowledgeable, professional and refreshingly good when communicating. The audit, migration and optimisation process required to move our website to a new provider was a giant step for us but well worth it, thanks Dave! We hope to continue working with Dave moving forward and we would highly recommend.
