expert
seo & analytics
consultant

Website work becomes more complicated when SEO, analytics and development are treated separately.

An SEO consultant may identify a technical problem but need a developer to fix it.

A developer may implement tracking without understanding what needs to be measured.

An analytics specialist may spot unreliable data but be unable to trace the problem back to the website.

I work across all three areas, which means I can see how they fit together, identify where the problem sits and, in many cases, make the changes directly.

For example, I can:

• fix broken analytics and tracking
• troubleshoot technical website issues
• implement SEO improvements directly
• improve website speed and performance
• review how content, technical SEO and tracking work together
• work alongside developers, designers and marketing teams where required

When you hire me, you work directly with me throughout.

There is no outsourcing, junior hand-off or account manager between the problem and the person fixing it.

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ai search optimisation

AI search is changing how people find information online. I’ll help make your website clearer, better structured, and easier for search engines and AI tools to understand, trust and reference.
Click here to find out more.

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international seo

If your website targets multiple countries or languages, it needs to be set up properly. I'll help you avoid common pitfalls and make sure search engines understand your setup.
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local seo

For businesses targeting a specific location, local SEO is key. I'll help you stand out in your area - maps, search listings, and local results that actually drive visits.
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wordpress seo

WordPress is flexible - but easy to mess up. I'll make sure your theme, plugins, and content structure work together to support your visibility and performance.
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ecommerce seo

From crawling and indexing to product filters and structured data - I know what ecommerce sites need to rank well, stay fast, and convert traffic into sales.
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analytics & ad tracking

Make sense of what's actually happening on your site. I'll help you track the right actions, clean up your data, and give you clear, reliable insights that drive better decisions.
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google tag manager

No more messy tracking setups or patchy tag use. I use GTM to keep everything organised - from GA4 events to ad pixels - so your data's accurate and easy to manage.
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looker studio

I build custom dashboards that bring together data from GA4, Google Ads, Search Console, and other platforms - all in one clear, easy-to-use report, so you can track performance without digging through different tools.
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content audits

If your content's underperforming, I'll find out why. I'll review what's working, what needs fixing, and how to make your pages more visible, useful, and effective.
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website performance

It's not just about rankings - it's about what's driving clicks, visits, and engagement. I'll dig into your organic search data to see what's working, what's not, and where there's room to grow.
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sustainable low-carbon websites

Faster sites are greener sites. I'll help you reduce your site's environmental impact through cleaner code, better hosting, and smarter optimisation.
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SEO, tracking, content, development and performance all overlap.

The useful part is not just knowing how each one works individually - it's knowing when one is affecting another.

That joined-up approach is what lets me diagnose problems more quickly, avoid unnecessary hand-offs and focus on the changes that will make the biggest difference.

I can work directly with business owners or alongside marketing teams, digital agencies, web developers and ecommerce managers where specialist SEO, analytics or technical input is needed.

My role is usually to fill the gaps between those disciplines, helping turn search, tracking and technical requirements into practical work that the right people can act on.

If you need broader specialist support across an internal team, you can also find out more about how I work with in-house teams.