make your website easier to understand, trust and reference in ai-powered search
email me at hello@daveashworth.co
Search is changing.
Google is no longer the only place people ask questions, compare options or find recommendations. AI Overviews, ChatGPT, Perplexity, Gemini and other AI-led tools are changing how information is discovered, summarised and presented.
That doesn’t mean SEO is dead. It also doesn’t mean everything is business as usual.
AI search builds on many of the same foundations as good SEO - clear content, strong structure, technical accessibility, authority, consistency and trust. But the way your content is interpreted, extracted and cited can be different.
I help businesses understand how they currently appear across search and AI-led discovery, then improve their website so it is easier for both search engines and AI systems to crawl, understand, trust and use.
ai search optimisation without the hype
You may have seen terms like AEO - Answer Engine Optimisation - and GEO - Generative Engine Optimisation.
I don’t treat these as completely separate from SEO, because they aren’t.
A lot of AI search optimisation still comes back to the same core questions:
- Can your site be crawled properly?
- Is your content clear and well structured?
- Does it answer the questions your audience is actually asking?
- Can search engines understand who you are, what you offer and why you should be trusted?
- Is your content supported by useful internal links, schema, author signals and external references?
The difference is that AI search places even more importance on clarity, context and extractable answers. It is not just about ranking a page. It is about whether your business, expertise, products or services can be understood well enough to be included in generated answers, summaries and recommendations.
what I can help with
I can review how your site is currently set up for AI-led search visibility and identify where it could be strengthened. This can include:
- Reviewing your existing SEO foundations
- Checking how clearly your services, topics and expertise are structured
- Auditing key landing pages for answer quality and topical depth
- Reviewing content hubs and supporting article structures
- Looking at internal linking between services, guides and related topics
- Checking structured data and schema opportunities
- Reviewing author, organisation and trust signals
- Assessing whether your content answers real user questions clearly
- Identifying where new supporting content may be needed
- Helping you track AI-driven traffic where it is visible in analytics
The aim is not to chase every new acronym. It is to make your website a clearer, stronger and more useful source of information — for people, search engines and AI systems.
part of the bigger picture
AI search optimisation works best when it’s connected to your wider SEO foundations - content, structure, schema, internal linking, technical accessibility and tracking. Whether it’s part of a website SEO audit, a content review, a migration or a wider visibility project, I’ll help you understand what matters, what needs improving, and how to make your site easier for search engines and AI systems to trust and reference.
post ai search optimisation support
Once your AI optimisation is in good shape, I can help you keep it there - with flexible support that fits your site.
Keeping an eye on performance and making sure your tracking stays accurate.
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Digging into your data to spot trends, issues, and opportunities.
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Regular reviews and updates to keep your site on track.
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Ask a question, get a second opinion, or get help with a one-off job
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but don't just take my word for it...
Dave is one of the best in the industry. I have worked with him at a couple of different companies now and his work is thorough, detailed, and great value for money. He is a pleasure to deal with and is extremely knowledgeable in tech and organic SEO best practice. I wouldn't hesitate to recommend his services.
ai search guides & insights
AI search is changing how people discover information, compare options and find businesses online. These guides look at the practical foundations behind AI search visibility - from structuring your content properly, through to understanding LLMS.txt and optimising pages for answer engines and generative search.
ai search optimisation
These guides cover the main areas worth understanding if you want your website to perform better across AI-powered search - including content hubs, LLMS.txt and practical ways to make your content easier to interpret, trust and reference.
How To: Build Topical Authority With Content Hubs
Understand how content hubs, pillar pages and supporting articles can help organise your expertise, improve internal linking and make your website easier for search engines and AI systems to understand.
A Rough Guide To: LLMS.txt
A practical introduction to LLMS.txt, including what it is, what it is not, how it can be structured, and where it fits alongside traditional SEO signals.
How To: Optimise Your Website For AI, ChatGPT, Gemini Et Al
Learn how to improve your content, structure and technical signals for AI-powered discovery, without treating AI search as completely separate from SEO.
