tell me what you need help with
When a client needs expertise your agency does not have in-house, you do not always need another permanent hire or another supplier relationship to manage.
I work with digital agencies on SEO, analytics, tracking, reporting, migrations and technical website projects where you need additional experience or capacity.
I can work behind the scenes under your agency's name, join the client-facing team where useful, or simply step in on individual projects when something needs specialist input.
Dave is incredibly easy to work with and explains all things tech very clearly. No question is a stupid question and he works hard to make you understand the ins and outs of SEO. He has made recommendations which have vastly improved the websites he's worked on. He is my go to SEO specialist and I would highly recommend working with him.
tell me what you need help with
How I Fit Into Your Agency
SEO Support For Digital Agencies
Tracking & Analytics Support
Reporting & Looker Studio
Migrations & Technical Projects
White-Label & Client-Facing Support
Overflow & Specialist Capacity
Pitches & Project Scoping
Support Options
Quick FAQs
Contact Form
I am there to strengthen the services you already provide, not compete with them.
That might mean taking ownership of specialist SEO or tracking work, giving your team extra capacity during a busy period, helping with a technically difficult client project or providing an experienced second opinion before something goes live.
I can work with account managers, SEO teams, PPC specialists, developers, designers and content teams without needing the basics explained every time.
You keep control of the client relationship and wider strategy. I handle the specialist work you need me for.
I can provide specialist SEO support where a client project needs more technical depth, additional capacity or an independent pair of eyes.
That can include:
I can deliver the work directly, provide recommendations for your team to implement or work alongside your developers where the solution needs code-level changes.
Tracking often becomes difficult when a client has several advertising platforms, multiple domains, ecommerce requirements or years of tags that nobody completely trusts.
I can provide specialist analytics and tracking support across GA4, Google Tag Manager, Google Ads, Meta, Pinterest, affiliate platforms and ecommerce tracking.
That can involve auditing an existing setup, fixing broken measurement, implementing new conversion tracking or supporting more complex requirements such as consent and server-side tracking.
Your paid media or marketing team can continue to own the campaigns while I make sure the measurement underneath them is doing what it should.
Client reporting needs to do more than collect numbers into one dashboard.
I can build and improve Looker Studio dashboards that bring together the data your agency and client actually need, from organic search and paid campaigns through to leads, sales and ecommerce performance.
I can also troubleshoot existing reports when data sources break, metrics stop matching or dashboards have become too complicated to maintain.
Larger website projects are often where agencies need specialist SEO and analytics support most.
I can work alongside your team on website migrations, redesigns and replatforming projects, covering redirects, crawlability, indexation, tracking requirements, technical QA and post-launch checks.
That gives your agency specialist input throughout the project rather than bringing SEO or measurement in after the key decisions have already been made.
Some agencies want specialist work delivered quietly behind the scenes. Others want an expert who can join calls and explain the work directly to the client.
I can do either.
For white-label work, I can operate under your agency's name and fit into your existing process. Where client-facing support makes more sense, I can join meetings, present findings and answer technical questions as part of your wider team.
The relationship and commercial arrangement with your client remain yours.
Agency workloads rarely arrive evenly.
A new client can create a sudden backlog, several projects can launch at once or a piece of work can turn out to need expertise nobody currently has time to provide.
I can step in as overflow resource for a single job, support several accounts during a busy period or provide ongoing specialist capacity without you needing to recruit another permanent member of staff.
The scope stays focused on the work where I add value rather than introducing another layer of account management.
Sometimes the specialist input is needed before the client has even signed.
I can help your team understand the likely SEO, analytics or tracking requirements behind a proposal, identify technical risks and estimate what will actually be involved in delivering the work.
That can make it easier to scope projects properly and avoid winning work that turns out to be very different from what was originally priced.
For broader information about this way of working, you can also see how I support in-house teams.
Support can be project-based, ongoing or ad-hoc, depending on whether you need help with one client, extra capacity across several accounts or specialist input that you can call on when required.
Keeping an eye on performance and making sure your tracking stays accurate.
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Digging into your data to spot trends, issues, and opportunities.
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Regular reviews and updates to keep your site on track.
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Ask a question, get a second opinion, or get help with a one-off job
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Tell me what your agency is delivering, where the gap is and whether you need me behind the scenes or in front of the client. I can help you work out the cleanest way to get the job done.
I can support digital agencies with SEO, analytics, tracking, reporting, website migrations, audits, technical implementation and other specialist work where you need additional expertise or capacity.
Yes. I can provide technical SEO, audits, content audits, migrations, implementation support, troubleshooting and second opinions across individual client projects or a wider agency workload.
Yes. I can work with GA4, Google Tag Manager, advertising conversion tracking, ecommerce tracking, server-side tracking and reporting where your agency needs specialist measurement support.
Yes. I can work behind the scenes under your agency's name, or I can be introduced to the client as a specialist working alongside your team. We can agree the approach that best fits the relationship.
Yes. If useful, I can join client calls, explain technical recommendations and work directly with stakeholders as part of your wider delivery team. I can also remain completely behind the scenes where you prefer.
Yes. I can provide overflow support when your internal team is busy, when a project requires specialist expertise or when you need experienced help without adding another permanent role.
Yes. I can help scope technical SEO, analytics, tracking or migration requirements for proposals and provide specialist input where you need confidence in the work before committing to delivery.
Yes. I can build, troubleshoot and improve Looker Studio dashboards so your agency and clients have clearer reporting across the metrics that matter.
Both. I can support a single client project, provide ongoing specialist capacity across several accounts or be available on an ad-hoc basis when your team needs additional expertise.
If you're part of a digital agency who needs some in-house website, seo or tracking support, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
