Case Study: Do Keywords in URLs Impact SEO & Rankings?

I updated service and skill URLs across my site to include consultant-led terms – keeping everything else the same. This case study looks at the impact on rankings and visibility.

How To: Track Google Business Profile Listing Traffic

Google Business Profile provides performance insights – but they rarely tell the full story. Here’s how to track your listing properly in GA4 and Search Console using simple UTM parameters.

How To:  Track Internal Link Clicks in Google Analytics 4 via GTM

Tracking internal link clicks in GA4 is one of the quickest ways to understand how people actually move through your site – which menus they use, which content gets attention, and where navigation falls flat. GA4 doesn’t capture these clicks by default (its built-in click event only tracks external links), but you can add this insight easily with a small custom setup in Google Tag Manager.

In this guide, I’ll show you the exact GA4 event I use on client sites, how to pass useful parameters like click_text, click_path, page_path and page_section, and how to build reports in GA4 or Looker Studio so you can see the full picture of how users navigate your site.

How To: Optimise Your Website For AI, ChatGPT, Gemini Et Al

As AI tools like ChatGPT and Gemini start surfacing websites in their answers, SEOs are wondering if it’s time to optimise differently. In my experience, the fundamentals still win. Good structure, clear content, and technical quality continue to get noticed – not just by Google, but by AI too. Here’s what happened when ChatGPT found (and linked to) my site, and what it tells us about optimising for the new wave of AI search.

Google Update: Why You Are Seeing a Drop In Impressions & Increase In Average Position

In September 2025, many sites saw impressions drop and average position improve in Google Search Console – a confusing pattern that wasn’t caused by an algorithm update. Here’s what actually happened when Google removed the &num=100 parameter from search results.

How To:  Use GSC & RegEx To Find Out The Questions Your Users Are Asking

Want to know what questions your audience is asking in Google? This guide shows you how to use regex filters in Search Console to uncover them, then optimise or create content that drives relevant traffic and strengthens your site’s authority through clear, helpful answers.

Full List Of All Google My Business (GMB) Profile Categories

A well-optimised Google My Business profile helps local customers find and choose you. This guide covers the key areas to focus on — from business info and photos to reviews and categories — plus a full downloadable list of all 3,794 GMB categories.

Why I’ve Rebranded as Dave Ashworth

After 9 years as Organic Digital, I’ve rebranded as… me. Same expert support, clearer message. Here’s why it was time to drop the brand name and put mine front and centre.

A Rough Guide To: Server-Side Tracking

Discover how server-side tracking can boost your website’s performance, improve data privacy, and enhance data accuracy. Learn the essentials of implementing this advanced tracking method with our expert guide.

Solved: What Is The srsltid URL Parameter?

Discover everything you need to know about Google’s srsltid parameter and its impact on SEO and analytics. Learn how to tackle duplicate content, maintain accurate data, and optimize your website’s performance with actionable strategies to stay ahead in the evolving search landscape.