Dave Ashworth's Blog - Page 2 of 5

Reading Time: 2 minutes

How To: Implement Revenue Tracking On Square Space

Struggling with missing revenue tracking on SquareSpace? While it offers basic GA4 tracking out of the box, it omits crucial ecommerce revenue data. Learn how to implement a custom solution using Google Tag Manager to track key metrics like item views, purchases, and more, ensuring your reports are accurate and complete.

Reading Time: 6 minutes

How To: Fix Search Console Errors & Why Pages Aren’t Indexed

Learn how to identify and fix common issues preventing your pages from being indexed, as detailed in the Google Search Console Indexing Report. This guide covers reasons such as crawl budget issues, noindex tags, duplicate content, and technical errors, providing practical solutions to ensure your website’s pages are properly indexed and visible in search results.

Reading Time: 5 minutes

SEO: Stop Using The Google Disavow Tool For “Toxic” Links

Many website owners misuse Google’s Disavow Tool, harming their search rankings. Initially designed to combat spammy backlinks, the tool is now mostly obsolete due to advanced algorithms. Modern SEO tools often misclassify links as toxic, leading to unnecessary disavows and traffic drops. This post explains why you should avoid using the Disavow Tool unless you have a manual Google penalty.

Reading Time: 4 minutes

How To: Stop Google From Re-Writing Your Meta Descriptions

Are you tired of carefully crafting meta descriptions for your website, only to have Google rewrite them in search results? Learn why Google rewrites meta descriptions and discover practical tips to minimize the chances of your meta descriptions being replaced. From writing compelling, relevant descriptions to regularly monitoring your search engine results pages, this guide will help you take control of your meta descriptions and improve your on-page SEO.

Reading Time: 4 minutes

SEO: How To Change The Title Tag In WordPress

Learn how to optimize your WordPress website’s title tags for better SEO. Discover the importance of title tags, how they impact search rankings, and step-by-step instructions to modify them using popular SEO plugins like Yoast, All in One SEO Pack, and Rank Math.

Reading Time: 2 minutes

SEO: Why You Don’t Need To Include Brand Name In Title Tags Anymore

As SEO practices have evolved, it’s now more beneficial to use that valuable title tag space for other more important keywords.

Reading Time: 13 minutes

Is Your Website Ready For Google Consent Mode?

In an era where data privacy and user consent are paramount, Google Consent Mode emerges as a game-changing solution for website owners and marketers alike. This innovative feature allows you to respect users’ privacy preferences while still gathering valuable insights to optimize your online presence.

Reading Time: 8 minutes

A Rough Guide To: Google Tag Manager

If you’re among those intrigued by the potential of GTM and want a clearer understanding, this guide is as good a starting point as any (in my opinon anyway).

Reading Time: 5 minutes

How To: Implement LocalBusiness Schema Markup (And Why)

In this comprehensive guide, we’ll walk you through the process of adding this markup to your website, and more importantly, explain why it’s essential for your local search engine optimization (SEO) strategy.

Reading Time: < 1 minute

Organic Digital Sponsor Bolton Wanderer’s Zac Ashworth

This season Organic Digital will be sponsoring Bolton’s #26, and my namesake, Zac Ashworth for the forthcoming 2023/24 League One Campaign.