Tag Manager Tips, Guides & Blog Posts

Reading Time: 9 minutes

How To: Track Internal Link Clicks in GA4 Using Google Tag Manager

GA4 doesn’t automatically track ordinary internal link clicks, but you can capture them with Google Tag Manager. This guide shows how I track internal links, including the link text, destination, source page and page section, then report on the data in GA4 and Looker Studio.

Reading Time: 16 minutes

A Rough Guide To: Server-Side Tracking

Discover how server-side tracking can boost your website’s performance, improve data privacy, and enhance data accuracy. Learn the essentials of implementing this advanced tracking method with our expert guide.

Reading Time: 4 minutes

How To: Set Up GA4 Ecommerce Tracking on Squarespace

Struggling with missing revenue tracking on SquareSpace? While it offers basic GA4 tracking out of the box, it omits crucial ecommerce revenue data. Learn how to implement a custom solution using Google Tag Manager to track key metrics like item views, purchases, and more, ensuring your reports are accurate and complete.

Reading Time: 7 minutes

A Rough Guide to Google Consent Mode

In an era where data privacy and user consent are paramount, Google Consent Mode emerges as a game-changing solution for website owners and marketers alike. This innovative feature allows you to respect users’ privacy preferences while still gathering valuable insights to optimize your online presence.

Reading Time: 11 minutes

A Rough Guide to Google Tag Manager: Uses, Benefits & SEO

If you’re among those intrigued by the potential of GTM and want a clearer understanding, this guide is as good a starting point as any (in my opinon anyway).

Reading Time: 7 minutes

How To: Use ChatGPT with Google Tag Manager

An exploration into how to use ChatFPT AI in conjunction with Google Tag Manager (GTM). Find out how to automate workflow, save time and simplify tasks.

Reading Time: 8 minutes

Solved: Why Google Tag Manager Events Are Not Showing In Analytics

I recently experienced what turned out to be a common issue for folk using Google Tag Manager to track custom events into Universal and Google Analytics 4, though for a while it had me totally baffled. The solution turned out to be far more straightforward that I had thought it would be. A severe case of wood for the trees on my part.

Reading Time: 3 minutes

How To: Automatically Noindex Expired Event Pages Using GTM

A case study to show how to de-index content based on a certain date having passed.

Reading Time: 11 minutes

LocalBusiness Schema for Multiple Locations: How I Implemented It Using GTM

A case study to demonstrate how to implement LocalBusiness schema across many store pages using one custom HTML tag and a look up table.

Reading Time: 3 minutes

How To: Create a GTM Trigger for Multiple URLs and Parameters

Find out how to easily configure multiple URL structures and parameters via GTM with one easy to manage trigger

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