Analytics Tips, Guides & Blog Posts

Reading Time: 6 minutes

How To: Track GA4 AI Assistant Traffic, Including Historical Data

Track AI Assistant traffic in GA4 historically by combining the new AI Assistant channel with older referral data from tools like ChatGPT, Gemini, Claude, Perplexity and Copilot using Looker Studio.

Reading Time: 5 minutes

How To: Track Google Business Profile Traffic in GA4

Google Business Profile provides performance insights – but they rarely tell the full story. Here’s how to track your listing properly in GA4 and Search Console using simple UTM parameters.

Reading Time: 9 minutes

How To: Track Internal Link Clicks in GA4 Using Google Tag Manager

GA4 doesn’t automatically track ordinary internal link clicks, but you can capture them with Google Tag Manager. This guide shows how I track internal links, including the link text, destination, source page and page section, then report on the data in GA4 and Looker Studio.

Reading Time: 6 minutes

Why Google Search Console Impressions Dropped in September 2025

In September 2025, many sites saw impressions drop and average position improve in Google Search Console – a confusing pattern that wasn’t caused by an algorithm update. Here’s what actually happened when Google removed the &num=100 parameter from search results.

Reading Time: 16 minutes

A Rough Guide To: Server-Side Tracking

Discover how server-side tracking can boost your website’s performance, improve data privacy, and enhance data accuracy. Learn the essentials of implementing this advanced tracking method with our expert guide.

Reading Time: 8 minutes

Solved: What Is The srsltid URL Parameter?

Discover everything you need to know about Google’s srsltid parameter and its impact on SEO and analytics. Learn how to tackle duplicate content, maintain accurate data, and optimize your website’s performance with actionable strategies to stay ahead in the evolving search landscape.

Reading Time: 4 minutes

How To: Set Up GA4 Ecommerce Tracking on Squarespace

Struggling with missing revenue tracking on SquareSpace? While it offers basic GA4 tracking out of the box, it omits crucial ecommerce revenue data. Learn how to implement a custom solution using Google Tag Manager to track key metrics like item views, purchases, and more, ensuring your reports are accurate and complete.

Reading Time: 7 minutes

A Rough Guide to Google Consent Mode

In an era where data privacy and user consent are paramount, Google Consent Mode emerges as a game-changing solution for website owners and marketers alike. This innovative feature allows you to respect users’ privacy preferences while still gathering valuable insights to optimize your online presence.

Reading Time: 8 minutes

Solved: Why Google Tag Manager Events Are Not Showing In Analytics

I recently experienced what turned out to be a common issue for folk using Google Tag Manager to track custom events into Universal and Google Analytics 4, though for a while it had me totally baffled. The solution turned out to be far more straightforward that I had thought it would be. A severe case of wood for the trees on my part.

Reading Time: 4 minutes

How To: Set Up Website Traffic Change Alerts in GA4

Explore how to set up custom alerts in Google Analytics and GA4. Custom alerts are a powerful feature that can help you stay on top of important changes in your website or app’s performance.

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