The Analytics Category

How To:  Track Internal Link Clicks in Google Analytics 4 via GTM

Tracking internal link clicks in GA4 is one of the quickest ways to understand how people actually move through your site – which menus they use, which content gets attention, and where navigation falls flat. GA4 doesn’t capture these clicks by default (its built-in click event only tracks external links), but you can add this insight easily with a small custom setup in Google Tag Manager.

In this guide, I’ll show you the exact GA4 event I use on client sites, how to pass useful parameters like click_text, click_path, page_path and page_section, and how to build reports in GA4 or Looker Studio so you can see the full picture of how users navigate your site.

Google Update: Why You Are Seeing a Drop In Impressions & Increase In Average Position

In September 2025, many sites saw impressions drop and average position improve in Google Search Console – a confusing pattern that wasn’t caused by an algorithm update. Here’s what actually happened when Google removed the &num=100 parameter from search results.

A Rough Guide To: Server-Side Tracking

Discover how server-side tracking can boost your website’s performance, improve data privacy, and enhance data accuracy. Learn the essentials of implementing this advanced tracking method with our expert guide.

Solved: What Is The srsltid URL Parameter?

Discover everything you need to know about Google’s srsltid parameter and its impact on SEO and analytics. Learn how to tackle duplicate content, maintain accurate data, and optimize your website’s performance with actionable strategies to stay ahead in the evolving search landscape.

How To: Implement Revenue Tracking On Square Space

Struggling with missing revenue tracking on SquareSpace? While it offers basic GA4 tracking out of the box, it omits crucial ecommerce revenue data. Learn how to implement a custom solution using Google Tag Manager to track key metrics like item views, purchases, and more, ensuring your reports are accurate and complete.

Is Your Website Ready For Google Consent Mode?

In an era where data privacy and user consent are paramount, Google Consent Mode emerges as a game-changing solution for website owners and marketers alike. This innovative feature allows you to respect users’ privacy preferences while still gathering valuable insights to optimize your online presence.

Solved:  Why Google Tag Manager Events Are Not Showing In Analytics

I recently experienced what turned out to be a common issue for folk using Google Tag Manager to track custom events into Universal and Google Analytics 4, though for a while it had me totally baffled. The solution turned out to be far more straightforward that I had thought it would be. A severe case of wood for the trees on my part.

How To: Set Up Custom Website Traffic Alerts in Google Analytics

Explore how to set up custom alerts in Google Analytics and GA4. Custom alerts are a powerful feature that can help you stay on top of important changes in your website or app’s performance.

How To:  Configure Events and Conversions for Google Analytics 4

A guide as to how you can set up event and conversion tracking in Google Analytics 4 in order to measure site engagement moving forward.

How To:  Setup Google Analytics 4

With Universal Analytics being deprecated in July 2023, now is the time to get set up on GA4. This is a quick guide to setting up GA4 on your site and configuring page view tags.