The On Page SEO Category
On Page Optimisation Tips, Guides & Blog Posts
Reading Time: 5 minutes
A Rough Guide To: LLMS.txt
A practical guide to LLMS.txt – what it is, what it isn’t, and whether it actually matters for AI search. This article explores how LLMS.txt can help provide structure and context for AI systems like ChatGPT and Claude, why Google says it isn’t required, and how it fits into broader content hub and website optimisation strategies.
Reading Time: 5 minutes
How To: Build Topical Authority With Content Hubs
Over the last few years, Google has placed increasing emphasis on content quality, expertise, trust, and topical relevance through concepts such as E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness). At the same time, search engines have become significantly better at understanding: It’s no longer just about whether a single page contains the right keywords. Modern search […]
Reading Time: 2 minutes
Case Study: Do Keywords in URLs Impact SEO & Rankings?
I updated service and skill URLs across my site to include consultant-led terms – keeping everything else the same. This case study looks at the impact on rankings and visibility.
Reading Time: 10 minutes
How To: Optimise Your Website For AI, ChatGPT, Gemini Et Al
As AI tools like ChatGPT and Gemini start surfacing websites in their answers, SEOs are wondering if it’s time to optimise differently. In my experience, the fundamentals still win. Good structure, clear content, and technical quality continue to get noticed – not just by Google, but by AI too. Here’s what happened when ChatGPT found (and linked to) my site, and what it tells us about optimising for the new wave of AI search.
Reading Time: 5 minutes
How To: Use GSC & RegEx To Find Out The Questions Your Users Are Asking
Want to know what questions your audience is asking in Google? This guide shows you how to use regex filters in Search Console to uncover them, then optimise or create content that drives relevant traffic and strengthens your site’s authority through clear, helpful answers.
Reading Time: 4 minutes
How To: Stop Google From Re-Writing Your Meta Descriptions
Are you tired of carefully crafting meta descriptions for your website, only to have Google rewrite them in search results? Learn why Google rewrites meta descriptions and discover practical tips to minimize the chances of your meta descriptions being replaced. From writing compelling, relevant descriptions to regularly monitoring your search engine results pages, this guide will help you take control of your meta descriptions and improve your on-page SEO.
Reading Time: 2 minutes
SEO: Why You Don’t Need To Include Brand Name In Title Tags Anymore
As SEO practices have evolved, it’s now more beneficial to use that valuable title tag space for other more important keywords.
Reading Time: 9 minutes
The Best Free Website Page Speed & Core Web Vitals Checker Tools
Discover the best free website speed and Core Web Vitals checker tools. Learn why website speed is crucial for online success, and how these tools can help optimize website performance.
Reading Time: 6 minutes
How To: Implement FAQ Schema Markup (And Why)
FAQ Schema is a great way to enhance your page content visibility within the SERPs and improve your click through rate. Find out why and how to implement it across your site.
Reading Time: 3 minutes
How To: De-Index Time Sensitive Content Using Google Tag Manager
A case study to show how to de-index content based on a certain date having passed.
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