my services
my latest blog posts
Case Study: Do Keywords in URLs Impact SEO & Rankings?
How To: Track Google Business Profile Listing Traffic
How To: Track Internal Link Clicks in Google Analytics 4 via GTM
email me at hello@daveashworth.co
With over 25 years of hands-on website experience and 8 years as a full-time freelancer, I've shaped my services around what businesses actually need. This isn't theory - it's the result of fixing real problems on real websites, every day.
Clients usually come to me when something's stuck, broken, or holding them back. Maybe it's an SEO audit to find out what's going wrong. Maybe they're planning a site migration and want it handled properly. Or maybe the tracking's a mess, or the site just isn't pulling in the traffic it should.
Whatever the issue, these are the four areas I'm called in to sort most often. If you're here, there's a good chance one of them sounds familiar.
Over the years, these are the four services I get asked for most. Each one is built around fixing real issues, not selling shiny packages. If one sounds like what you need, click through to find out more.
If your site isn't performing, I'll find out why. I run a full review, flag anything that's holding it back, and highlight opportunities to improve your visibility and performance.
Click here to find out more.
Moving platform or switching domains? I'll plan it properly, catch issues before they happen, and make sure your traffic and rankings don't take a hit.
Click here to find out more.
If your tracking setup's messy, missing, or misleading - I'll sort it. I'll make sure you're collecting the right data in the right way, so you can trust what you're seeing.
Click here to find out more.
No BS, no jargon - just practical SEO help that fits around your business. Smart fixes and improvements that help people find you online.
Click here to find out more.
Dave supported us over a couple of projects and quickly picked up our aims, acted as a really effective bridge across marketing, development and agencies - bringing super valuable experience, knowledge and skills.
Dave's approach to our challenges was really refreshing and we moved forward, Dave went the extra mile too and we continue to lean on his experience and approach. Happy to recommend!
If you want to understand what's actually involved in improving how your pages perform in search, these guides break down the key areas - from title tags and meta descriptions through to indexing and structured data.
These cover how Google rewrites titles and descriptions, and what actually influences how your pages appear in results.
Do Keywords in URLs Impact SEO & Rankings?
Do keywords in URLs impact rankings? I tested it across 27 pages with no other changes. Here’s what the data showed.
Why You Don’t Need To Include Brand Name In Title Tags
As SEO practices have evolved, it's now more beneficial to use that valuable title tag space for other more important keywords.
Stop Google From Re-Writing Your Meta Descriptions
Stop Google rewriting your meta descriptions. Learn why it happens, what triggers it, and how to use data-nosnippet to keep control of your search snippets.
These guides focus on how search engines understand your site, and how structured data can improve visibility and click-through rate.
The Importance of Schema Mark Up
Real SEO case study showing how fixing schema markup improved CTR, rankings and visibility. See the impact of breadcrumb, LocalBusiness and product schema updates.
How To Implement Breadcrumb List Schema Mark Up And Why
Guide to implementing breadcrumb schema markup and why it matters. Improve your search snippets, CTR and site structure with clear examples.
How To Implement Organization Schema Markup And Why
Guide to implementing organisation schema markup (with examples) and why it matters. Improve brand SERPs, trust and CTR with structured data.
If pages aren't being indexed properly, nothing else matters. These show how to identify and fix the most common issues.
Find Out If Your URLs Are Being Crawled & Indexed
How to check if your pages are crawled and indexed by Google. Practical steps using Search Console, site: queries and fixes for common indexing issues.
Fix Search Console Errors & Why Pages Aren't Indexed
Fix Google Search Console indexing errors and understand why pages aren't indexed. Clear explanations of common issues and how to resolve them.
These cover broader signals that affect performance — from page speed through to link quality and trust.
Core Web Vitals & Page Speed Tools
The best free website speed and Core Web Vitals tools. Compare PageSpeed Insights, GTmetrix, Pingdom and WebPageTest to improve performance and UX.
Stop Using The Disavow Tool for "Toxic" Links
Why you should stop using the Google disavow tool for "toxic" links. When it's actually needed - and how it can do more harm than good.
If you need some SEO consultancy or services, want to find out more, or even just have a question, fill in the form below as I will always be happy to help