tell me what you need help with
Marketing teams often need specialist help with the technical parts of campaigns, websites and measurement without needing another permanent hire.
I work alongside in-house marketers on SEO, analytics, conversion tracking, reporting, migrations and website problems that need deeper technical input.
That might mean owning a specific project, fixing something that is blocking a campaign, helping make sense of the data or simply being available when the team needs an experienced second opinion.
I recently worked with Dave to migrate our website to GA4. Dave was very knowledgeable and he took the time to understand what we needed and made sure that we were getting the most out of GA4. I would definitely recommend Dave to anyone who is looking to migrate to GA4.
tell me what you need help with
How I Fit Into Your Team
What I Can Help With
Tracking & Reporting
SEO & Content Support
Website Projects & Migrations
How We Can Work Together
Support Options
Quick FAQs
Contact Form
I am not there to take over the work your team already does well.
My role is usually to own the specialist SEO, analytics or technical work that sits between marketing, development and the wider website setup.
I can work directly with marketers, developers, PPC specialists, content teams and agencies, helping connect the different parts of a project so technical requirements do not become a bottleneck.
You keep ownership of your campaigns and marketing strategy. I provide the additional specialist support when the work moves into areas where deeper SEO, tracking or technical experience helps.
That can include:
The scope depends on where your existing team is strongest and where additional technical or search expertise will make the biggest difference.
Marketing decisions become much harder when nobody is completely confident that the numbers are right.
I can audit and troubleshoot GA4, Google Tag Manager, advertising conversion tracking and other measurement so your team has cleaner data to work with.
I can also help connect that data through reporting and dashboards so you can see what is working across organic search, paid campaigns and the wider website without spending hours pulling numbers together manually.
If your team already creates content or manages the wider marketing strategy, I can provide the specialist search input around it.
That can include keyword and intent analysis, content gaps, page targeting, internal linking, technical SEO and reviewing existing pages that are not performing as expected.
The aim is to make SEO part of the normal marketing process rather than something that gets checked after the content or campaign has already gone live.
Larger website projects often require marketing, development, SEO and analytics requirements to come together at the same time.
I can support your team through redesigns, platform changes and website migrations, making sure SEO and tracking requirements are considered before decisions become difficult to reverse.
I can also carry out pre-launch and post-launch checks so your marketing team is not left discovering lost redirects, missing tags or broken tracking after the new site has already gone live.
You might need regular specialist input, support through one larger project or simply someone experienced to call when a problem does not fit neatly into the team's existing responsibilities.
I can work on a project basis, provide ongoing support or step in ad-hoc when something needs investigating or fixing.
There is no need to hand over campaigns, content or the wider marketing strategy just to get specialist help with the technical parts underneath them.
For broader information about this way of working, see how I support in-house teams.
Support can be regular or ad-hoc depending on what your team needs, from ongoing reporting and optimisation through to one-off troubleshooting or specialist project support.
Keeping an eye on performance and making sure your tracking stays accurate.
Click here to find out more
Digging into your data to spot trends, issues, and opportunities.
Click here to find out more
Regular reviews and updates to keep your site on track.
Click here to find out more
Ask a question, get a second opinion, or get help with a one-off job
Click here to find out more
Tell me what your marketing team already handles and where things are getting stuck. I can slot into the gaps without taking over the work that is already running well.
I can support marketing teams with SEO, analytics, conversion tracking, reporting, website migrations, technical troubleshooting and other specialist website work that sits alongside campaigns and content.
Yes. I work alongside existing marketing teams rather than replacing them, taking ownership of specialist SEO, analytics and technical work while the internal team continues to manage campaigns, content and wider marketing activity.
Yes. I can audit, implement and troubleshoot GA4, Google Tag Manager, advertising conversion tracking and other measurement requirements so the marketing team has more reliable data.
Yes. I can investigate website and campaign performance, identify where changes are happening and help turn analytics and search data into useful reporting and practical next steps.
Yes. I can help with search intent, content gaps, technical SEO, internal linking, page optimisation and other areas where content and organic search need to work together.
Yes. I can work with marketing and development teams on migrations and redesigns, including SEO requirements, redirects, tracking, technical checks and pre- and post-launch QA.
Yes. I can review strategies, recommendations, reports or implementations and give your team an independent view of what matters, what may be missing and what should happen next.
Both. I can help with a specific project or problem, provide regular specialist input or be available on an ad-hoc basis when the team needs additional expertise.
If you're part of a marketing team who needs some in-house website, seo or tracking support, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
