tell me what you need help with
Once an audit, migration or round of optimisation is complete, the next challenge is knowing whether the site keeps moving in the right direction.
Performance Insights gives you ongoing tracking and reporting, but adds the bit dashboards cannot do on their own: regular analysis of what is changing, what looks unusual and where you may need to act.
I keep an eye on the important signals, highlight problems and opportunities, and give you a clear steer on what is worth doing next.
Dave is really easy to work with, knows his stuff and most importantly delivers results. Would highly recommend.
tell me what you need help with
What's Included
What I Monitor
From Data To Useful Insights
When Something Changes
Dashboard & Reporting
Moving Between Packages
Quick FAQs
Contact Form
Performance Insights includes the tracking and reporting support from the basic package, with an additional layer of ongoing analysis around how the website is actually performing.
Support can include:
The aim is to give you more than accurate reporting. You also get experienced interpretation of what those numbers are telling you.
The exact signals depend on the website, but I focus on the areas most likely to show whether organic performance is improving, holding steady or starting to slip.
That can include traffic, search visibility, rankings, landing-page performance, conversions, Search Console data, crawl and indexation signals and changes across important sections of the site.
I also keep the underlying tracking under review, because there is little value in analysing a performance change if the real problem is that the measurement has broken.
A dashboard can show that traffic fell, rankings moved or conversions changed. It cannot always tell you whether that movement matters or what you should do about it.
I look at the pattern behind the numbers and highlight the changes that deserve attention rather than treating every fluctuation as a problem.
That might mean identifying a group of pages that is losing search visibility, spotting a growing opportunity around a particular topic or confirming that an apparent drop is actually a tracking or reporting issue.
If a change needs deeper investigation, I can move into a more focused website performance analysis rather than guessing from the headline numbers.
The value of ongoing monitoring is being able to spot changes before they disappear into several months of reporting.
If organic traffic, rankings, conversions or other important signals move unexpectedly, I can look at where the change is concentrated and whether there is an obvious explanation.
That might lead to a small fix, a content update, a tracking change or a more substantial investigation if the problem appears to be broader.
The point is not to react to every movement. It is to recognise the ones that genuinely deserve attention.
I can build and maintain a Looker Studio dashboard combining relevant data from GA4, Google Search Console, Google Ads, Meta and other useful sources.
The reporting gives you a consistent view of performance while the ongoing analysis gives you the context behind the numbers.
If the underlying measurement needs attention, I can also maintain and troubleshoot Google Tag Manager, conversion tracking and other parts of the wider analytics and tracking setup.
There is no need to stay on the same level of support all year.
If things are stable and you only need reliable measurement and reporting, you can move down to Tracking & Reporting.
If the site needs more proactive investigation, auditing and optimisation for a period, you can move up to Audit & Optimisation.
The idea is to match the level of support to what the website actually needs rather than locking you into the highest package indefinitely.
Tell me what you currently track, what matters most to the business and how closely you want the site monitored. I can help set up a level of ongoing support that gives you useful insight without creating more reporting for the sake of it.
Performance Insights includes ongoing tracking and reporting support together with regular monitoring of organic visibility, traffic, rankings, website health and other useful performance signals, plus interpretation and recommendations when something changes.
Tracking & Reporting focuses on keeping measurement accurate and dashboards useful. Performance Insights adds ongoing analysis of what the data is showing, including trends, changes, potential problems and opportunities that may need attention.
Depending on the website, I can monitor organic traffic, search visibility, rankings, landing pages, conversions, crawl and indexation signals, tracking accuracy and other indicators that help show whether performance is improving or slipping.
If something changes significantly, I can investigate the pattern, explain what appears to be happening and recommend the next step. More substantial diagnostic or optimisation work can be scoped separately or covered by upgrading support where appropriate.
Yes. The aim is not simply to provide another dashboard or monthly report. I highlight the changes that matter, explain what they may mean and give you a clear steer on what is worth doing next.
Yes. You can move down to Tracking & Reporting when you only need measurement support, or move up to Audit & Optimisation when you want more proactive investigation and improvement work.
If you need some support and insights into your website performance, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
