tell me what you need help with
Tracking is only useful if you can trust it, and reporting is only useful if it helps you understand what is actually happening.
I can keep your analytics, conversion tracking and dashboards working as your website and campaigns change, while giving you somewhere to go when the numbers stop making sense.
The support is deliberately straightforward: maintain the measurement, keep the reporting useful and fix problems before they become months of bad data.
Dave has been indispensable at helping us understand our Google Analytics. He is highly knowledgeable and was able to advise us on what would be possible to see and track on our site; translating technical information into easy to comprehend terms for us. Could not recommend him enough.
tell me what you need help with
What's Included
Dashboards & Reporting
Tracking Maintenance
Ongoing Support
Pausing Or Upgrading Support
Quick FAQs
Contact Form
This package is for businesses that already have, or need, a sensible measurement setup and want someone to keep it accurate and useful over time.
Support can include:
If the existing setup needs more substantial work first, I can also carry out a broader analytics and tracking review before moving into ongoing support.
I can build and maintain Looker Studio dashboards using the data sources that are actually useful to you.
That might include GA4, Google Search Console, Google Ads, Meta, Pinterest or other marketing and website data.
The aim is not to cram every available metric onto one screen. It is to give you a clear view of the numbers you need to monitor without repeatedly rebuilding reports by hand.
As campaigns, conversion goals or reporting requirements change, I can update the dashboard so it continues to reflect what the business actually cares about.
Tracking rarely stays untouched for long. Forms change, new landing pages are launched, campaigns start using different conversion actions and developers update the website underneath the tags.
I can maintain and troubleshoot Google Tag Manager, GA4 and advertising conversion tracking so those changes do not quietly break the measurement you rely on.
Where more advanced measurement is justified, I can also support server-side tracking. It is not something I recommend automatically; the setup should match the actual measurement requirements.
Once the tracking and reporting are in place, I can stay involved for as long as you need me.
That might mean making occasional dashboard changes, fixing a broken conversion event, checking tracking after a website update or answering a question when the data suddenly looks wrong.
There is no need to turn every small change into a separate project. The point of the package is to give you continuity and somewhere to go when the measurement needs attention.
There is no minimum contract, so you can pause the support and restart it when you need it again.
If your dashboard or a managed server-side setup depends on services I maintain as part of the package, those services will pause with the support and can be restarted later.
If you need more than tracking and reporting for a period, you can also move up to Performance Insights or Audit & Optimisation and drop back again when the extra support is no longer needed.
Tell me what you currently use, what you need to report on and where the measurement is causing problems. I can help get the setup into shape and keep it useful as things change.
Tracking and reporting support can include maintaining and troubleshooting analytics and conversion tracking, updating events and tags as the website changes, maintaining dashboards and answering questions about the data.
Yes. I can build and maintain Looker Studio dashboards using relevant sources such as GA4, Google Search Console, Google Ads, Meta and other marketing or website data.
Yes. I can review an existing setup, identify what is working and fix or refine the parts that need attention rather than rebuilding unnecessarily.
Server-side tracking can be supported where it is appropriate for the website and measurement requirements. It is not necessary for every setup, so I will recommend it only where there is a clear reason to use it.
I can update and test the tracking and reporting when the website, campaigns, conversion actions or platforms change so the measurement continues to reflect what the business actually needs.
Yes. There is no minimum contract and support can be paused or restarted when needed. Any services that depend on active support, such as hosted dashboards or managed server-side setups, will pause at the same time.
If you need some support with your website tracking and reporting, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
