Structured Data Tips, Guides & Blog Posts

Reading Time: 12 minutes

How To: Optimise Your Website for ChatGPT, Gemini & AI Search

As AI tools like ChatGPT and Gemini start surfacing websites in their answers, SEOs are wondering if it’s time to optimise differently. In my experience, the fundamentals still win. Good structure, clear content, and technical quality continue to get noticed – not just by Google, but by AI too. Here’s what happened when ChatGPT found (and linked to) my site, and what it tells us about optimising for the new wave of AI search.

Reading Time: 5 minutes

SEO: Why You Don’t Need To Include Brand Name In Title Tags Anymore

As SEO practices have evolved, it’s now more beneficial to use that valuable title tag space for other more important keywords.

Reading Time: 7 minutes

How To: Implement Local Business Schema Markup

In this comprehensive guide, we’ll walk you through the process of adding this markup to your website, and more importantly, explain why it’s essential for your local search engine optimization (SEO) strategy.

Reading Time: 5 minutes

How To: Implement Organization Schema Markup

By implementing organization schema markup, we can improve the visibility of our organization in search engine results and increase traffic to our website. Click through to find out how to implement this on your site.

Reading Time: 6 minutes

How To: Implement FAQ Schema Markup

FAQ Schema is a great way to enhance your page content visibility within the SERPs and improve your click through rate. Find out why and how to implement it across your site.

Reading Time: 11 minutes

LocalBusiness Schema for Multiple Locations: How I Implemented It Using GTM

A case study to demonstrate how to implement LocalBusiness schema across many store pages using one custom HTML tag and a look up table.

Reading Time: 4 minutes

Schema Markup Case Study: What Happened After We Fixed It

Following a recent audit, a client optimised their site in relation to their use of schema mark up, and saw an immediate growth in organic visibility and traffic.

Reading Time: 6 minutes

How To: How to Implement BreadcrumbList Schema Markup

Of all the structured data mark-up code that can be applied to a website, one which can have the biggest impact is breadcrumb trail schema. Find out why and how to implement it across your site.

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