Full List of Google Business Profile Categories – 2026

TL;DR:
Looking for the full list of Google Business Profile categories? I’ve compiled the latest 4,030 categories into a downloadable spreadsheet, updated for September 2026. As a local SEO consultant, I also use this guide to explain how primary and additional categories work, how many you can select, and how to choose the right categories for your business.

Google Business Profile Categories List 2026

Last updated: September 2026
Current number of categories: 4,030

Download the Full Google Business Profile Categories List

or

Access It on Google Drive

Below, I’ve also explained how Google Business Profile categories work, the difference between primary and additional categories, and how to choose the right categories for your business.

What Are Google Business Profile Categories?

Google Business Profile categories are predefined labels Google uses to classify businesses.

You don’t create your own category. Instead, you select the category that most accurately represents what your business is.

For example, available categories include:

• Plumber
• Electrician
• Italian Restaurant
• Personal Trainer
• Estate Agent
• Accountant

The categories you select help Google understand what your business is and which local searches it may be relevant to.

Categories are only one part of this. Your location, website, business information, reviews and other signals can also contribute to how your business is understood and displayed in local search.

If you’re measuring the impact of your local visibility, I’ve also written a guide explaining how to track Google Business Profile traffic.

Google Business Profile vs Google My Business vs Google Maps Categories

If you’re looking for a Google My Business category list, GMB categories, Google Maps business categories or Google Business Profile categories, you’re essentially looking for the same thing.

Google My Business was renamed Google Business Profile, so GBP is now the current terminology.

The categories associated with your Business Profile also help Google classify your business across its local search results, including Google Maps.

You therefore don’t need separate lists for Google Maps and Google Business Profile.

The downloadable category list on this page is the one you need.

How To Choose The Right Google Business Profile Category

Start with the category that most accurately describes your core business, rather than selecting a category for every service you offer.

Google distinguishes between your primary category and any additional categories you add.

What Is A Primary Google Business Profile Category?

Your primary category is the main category used to describe your business.

It should be the closest available description of what the business fundamentally is.

For example, if you operate an Italian restaurant that also provides takeaway and catering, Italian Restaurant may be the most appropriate primary category.

A useful question to ask is:

If I could only use one category to describe this business, which would be the most accurate?

That’s generally the best starting point for choosing your primary category.

What Are Additional Google Business Profile Categories?

Additional categories provide more information about other relevant areas of your business.

They should still describe what the business is, rather than acting as a list of every product or service it provides.

For example, a business may have one specific primary category and use additional categories for other significant areas of the business.

Don’t add categories simply because they’re loosely related to something you offer. Use them where they genuinely describe an important part of the business.

How Many Google Business Profile Categories Can You Have?

A Google Business Profile can have one primary category and up to nine additional categories, giving you up to ten categories in total.

That doesn’t mean you need to use all ten.

If only three categories accurately describe your business, there’s no benefit in filling the remaining spaces with loosely related categories.

The aim is to choose the most relevant categories, not the most categories.

Google Business Profile Categories vs Services vs Attributes

Categories, services and attributes perform different roles within a Google Business Profile.

Categories describe what type of business you are.

Services describe what the business provides.

Attributes provide additional information about the business or location and vary depending on the type of Business Profile.

For example, if you’re an electrician who also installs EV chargers, you wouldn’t necessarily choose another business category simply because it describes that individual service.

When working through the full category list, look for categories that accurately classify the business itself, rather than trying to match every service you provide.

Keep Your Business Information Consistent

Choosing the right category helps Google understand what type of business you operate, but the rest of your Business Profile should accurately represent the same business.

Make sure your business name, address, phone number and website are correct and consistent with the information on your website and other important business listings.

You can also reinforce information about your business on your website using structured data. I’ve covered this separately in my guide to implementing LocalBusiness schema markup.

How To Change Your Google Business Profile Category

If you’ve found a more appropriate category, you can update your existing Business Profile rather than creating a new listing.

Open your Google Business Profile, edit your business information and find the Business category section.

From there, you can change your primary category or add and remove additional categories.

Before changing an established primary category, make sure the new category genuinely represents the business more accurately.

The aim is to give Google and potential customers a clearer understanding of what your business is, rather than changing categories simply because another one appears more likely to attract searches.

Google Business Profile Categories FAQs

Are Google My Business and Google Business Profile categories the same?

Yes. Google My Business was renamed Google Business Profile.

You’ll still see the available options referred to as Google My Business categories or GMB categories, even though Google Business Profile is now the current name.

Are Google Maps business categories different?

No separate category list is required for Google Maps.

The categories associated with your Google Business Profile also help Google understand what your business is when it appears across its local products, including Google Maps.

If you’re looking for a Google Maps business categories list, the Google Business Profile categories on this page are the relevant categories to use.

Can I create my own Google Business Profile category?

No. You select from Google’s predefined categories rather than creating your own.

If there isn’t an exact match, choose the closest available category that accurately describes what your business is.

Should I use every relevant Google Business category?

Not necessarily.

Your primary category should be the most accurate description of your business, with additional categories used where they describe other important areas.

Relevance is more important than filling every available category slot.

Can I change my primary Google Business Profile category?

Yes. You can change the primary category of an existing Google Business Profile.

Choose the category that most accurately represents the business rather than simply selecting a broader or seemingly more popular category.

How often do Google Business Profile categories change?

Google can add, remove or change available categories over time.

It’s therefore worth periodically checking whether a more specific or appropriate category has become available.

I periodically update the downloadable list on this page to reflect changes to the categories available in Google Business Profile.

Is there an official Google Business Profile categories list?

Google provides the categories within Google Business Profile but doesn’t provide a simple public webpage containing one complete, easily searchable list of every available category.

That’s why I’ve compiled the categories into the downloadable list on this page.

Because the available categories can change, always confirm that your chosen category is currently available when editing your Business Profile.

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