expert services
expert skills
expert support
Hi, I'm Dave — a freelance SEO and website optimisation consultant with a developer's brain and a problem-solver's mindset.
I've spent over two decades building, fixing and fine-tuning websites. That means I don't just work on websites — I understand how everything connects and functions behind the scenes. Whether it's sorting your tracking setup, improving your site speed, or giving Google exactly what it needs, I bring the rare combo of SEO knowledge and hands-on technical skill.
I work directly with businesses, agencies, and teams that need straightforward, expert help to make their websites perform better.
I've spent 25+ years working with websites and the last 8 years freelancing full-time. In that time, I've developed a set of services that come directly from real-world experience — solving tracking issues, fixing broken migrations, speeding up sluggish sites, and making sure businesses get found online.
Most of my clients come to me for one of four things: an SEO audit, help with a site migration, fixing their tracking setup, or getting their small business site working harder. If that sounds like you, you're in the right place.
Spot what's holding your site back — and what's missing. I'll flag the issues, highlight the opportunities, and help you fix both
Changing platforms or domains? I'll guide the move, fix issues before they cause problems, and keep your visibility & tracking intact throughout
Not sure what's firing, broken, or missing? I'll review your setup, fix any issues, and make sure your tracking's doing what it should — without slowing your site down
You don't need a big budget to make progress. I'll help you make smart tweaks that improve visibility, bring in more traffic, and get your website working harder
Over the years, I've built up a toolkit of skills that help websites perform better, track properly, and stay visible. Whether it's sorting your analytics, improving site speed, or fixing SEO issues under the hood—this is where I get hands-on.
Here's where I can really make a difference. Whether you need to clean up your tracking, make sense of your data, or improve how your site performs in search — these are the skills I lean on to get things moving in the right direction.
Once the main job's done—whether that's an audit, a migration, or fixing your tracking—I'm still here if you need me. Some clients want monthly support, others check in each quarter, and some just drop me a message when something crops up.
There are no contracts, no retainers, and no pressure. Just expert help, when you need it.
Below are what that ongoing support can look like. Whether it's keeping an eye on your tracking, digging into performance data, fine-tuning your site, or acting as an extra pair of hands for your team — you'll find the right fit here
If you need some expert website optimisation and configuration, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
