email me at hello@daveashworth.co
See what's being tracked - and what isn't.
Most sites have tracking in place, but often it's either too basic, misfiring, or missing key actions entirely. This audit takes a proper look under the hood - checking how your GA4 and Tag Manager are set up, spotting gaps in event tracking, and reviewing how well your third-party tags are working.
It's not just about what's broken - it's about what's missing. From cookie consent to conversion tracking, I'll show you where your setup stands today, and what needs improving to give you accurate, useful data you can rely on.
Many sites rely on out-of-the-box GA4 tracking - things like page views, form submissions, or basic click events. That's a start, but it barely scratches the surface of what's possible.
My tracking audit reviews the full picture of how your GA4, GTM and 3rd party platforms are currently set up. It's a hands-on, practical review that looks at:
I'll also review your site itself to see what should be trackable - things like file downloads, internal clicks, and email or phone interactions - and whether those are being picked up properly.
You'll get a clear breakdown of:
I'll include detailed GTM recommendations, new events to add, and implementation notes for GA4 and 3rd party platforms.
Most sites have tracking in place - but it's often either too basic, unreliable, or not tied into useful reporting. Here's a sample of what I would commonly recommend (and implement):
This sort of event tracking builds a clearer picture of user engagement and site performance - far beyond the standard GA4 defaults. It also feeds into richer GA4 reporting, Looker Studio dashboards, and meaningful campaign insights across Google Adwords, Facebook / Meta, Pinterest and affiliates.
One of the biggest risks with tracking is non-compliance. If you're not firing tags based on valid consent, your GA4 and ad platform data might be inaccurate - and potentially non-compliant.
I'll review your cookie consent platform and check if:
Where needed, I can help set up or reconfigure platforms like OneTrust or CookieYes
If you're exploring server-side tracking, the audit can include a technical review of setup readiness. This allows more secure and reliable data collection - but does come with a sliding usage cost, which I can estimate based on traffic volumes.
Once the audit's complete, I can implement the fixes and improvements directly via GTM - or provide a clear guide for your dev team. This includes:
Once the tracking's set up, I can help keep it that way. If you'd like ongoing checks to make sure everything continues to run smoothly, I offer simple, no-fuss support.
No retainers. No tie-ins. Just clear tracking and clean data, month after month for as long as you need it.
Keeping an eye on performance and making sure your tracking stays accurate.
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Quick questions, troubleshooting, or tracking tweaks - flexible help, whenever you need it.
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Whether it's keeping your setup clean, fixing the odd issue, or reviewing data down the line - support's there when you need it.
We have been so grateful to have had support from Dave this year. From helping us to transition over to GA4 seamlessly to setting up customised, interactive dashboards – we have been over the moon with the service we have received. Dave is great to work with, very responsive and was always on hand to answer the (many) questions we had about the process. Thank you so much for your help!
If you need a website tracking audit, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
