email me at hello@daveashworth.co
Even the smoothest migrations can go wrong if the SEO and tracking aren't handled properly. If you're switching platforms, rebranding, or changing domains, I'll help you plan the move, avoid common pitfalls, and make sure everything keeps working - behind the scenes and in search results.
Every site migration is different, but the goal's always the same: move everything over cleanly, without losing performance, traffic, or visibility along the way. That takes planning, proper checks, and knowing where things typically go wrong - and how to avoid them.
Rather than jumping straight into redirects or design tweaks, I start by looking closely at your existing site. That way, we can carry over what's working, fix what isn't, and lay the groundwork for a smoother, smarter launch.
Before anything moves, I'll run a full audit on your existing site. This benchmarks how it's performing right now - what's working well, what's underperforming, and what we need to preserve or improve.
This includes:
I'll also review traffic data to see which pages bring in visitors and which ones have external links - so we can protect what matters most. If there are technical issues or weak points in the current setup, we'll make sure they don't carry over to the new site.
Once we know where your current site stands, I'll review the new one to make sure it's an upgrade in every way. This isn't just a copy-and-paste job - it's a chance to fix legacy issues, improve performance, and launch with best-practice SEO already in place.
I'll look at areas like:
For bigger sites, or where keyword strategy needs a refresh, this can extend into ongoing optimisation - refining landing pages, targeting high-value terms, and steadily increasing visibility over time.
Redirects are one of the most important (and often overlooked) parts of a successful migration. I'll compile a full list of URLs to make sure nothing gets lost - and that users and search engines are sent to the right place from day one.
This includes:
Getting this list right helps preserve your traffic, rankings, and backlinks - and sets the foundation for a smoother move.
When the new site goes live, I'll be there to check everything's working as it should. This stage is all about monitoring, adjusting, and making sure nothing's slipped through the cracks.
I will:
The goal here is simple: keep everything visible, trackable, and running smoothly - without losing the gains you've already made.
Just because the migration's done doesn't mean you're on your own. If you need help after launch - whether it's ongoing support or the occasional check-in - I'm here.
There's no contract or commitment. Just straightforward support when you need it.
Keeping an eye on performance and making sure your tracking stays accurate.
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Digging into your data to spot trends, issues, and opportunities.
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Regular reviews and updates to keep your site on track.
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Ask a question, get a second opinion, or get help with a one-off job
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Whether it's a quick check, a second round of optimisations, or long-term help, I'll fit in around what you need.
Dave is an excellent person to deal with, he offered tremendous support during our recent website migration and his thorough and knowledgeable support meant that we quickly saw significant improvements in search rankings. His ongoing support and detailed reporting provide insight and guidance as we continue to make improvements to performance.
If you need a website migration, want to find out more, or even just have a question, fill in the form below as I will always be happy to help
