most ecommerce sites can rank - and convert - better. I'll help you make that happen.

eCommerce SEO is about more than just optimising product pages - it's about making the whole buying journey easier to find, faster to use, and more visible in search. I'll help you do just that.

get the structure - and the signals - right

eCommerce sites are big, busy, and constantly changing. I'll help you build a structure that search engines can follow, with the right signals in place across products, categories and key pages - so more customers find you, and more of them convert.

what I can help with

I've worked on eCommerce SEO across Shopify, Magento, WooCommerce, Squarespace and more. With my coding background, I can handle what most SEOs can't - and work with your platform, not against it. I can:

Audit eCommerce SEO across product, category and collection pages
Optimise site structure for better crawl and internal linking
Fix template issues that waste crawl budget or dilute ranking signals
Implement product schema and structured data
Improve Core Web Vitals and site speed
Optimise GA4 and ecommerce tracking (standard and custom events)
Tidy up legacy URL structures after site changes or migrations
Fix duplicate content and thin pages

part of the bigger picture

eCommerce SEO is tied to tracking, content and site performance. Whether part of a full SEO audit, a migration, or ongoing optimisation - I'll help your site perform better.

post ecommerce seo support

Once your eCommerce SEO's on the right track, I can help you keep improving - with flexible support that fits your site and team.

tracking & reporting

Keeping an eye on performance and making sure your tracking stays accurate.
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performance insights

Digging into your data to spot trends, issues, and opportunities.
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audit & optimisation

Regular reviews and updates to keep your site on track.
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ad-hoc support

Ask a question, get a second opinion, or get help with a one-off job
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but don't just take my word for it...

Heritage Parts Centre started working with Dave mid-2020, presenting to him a number of challenges following a website migration earlier in the year. What Dave provided saw a number of quick wins (that quickly and drastically stabilised our organic traffic), and subsequently worked through some more strategic technical SEO optimisations that has seen a tremendous improvement in our SEO performance. It has been refreshing to work with Dave who have been genuinely excited by the unique challenges that our market presents, and look forward to continue our work with him. His direct, professional, pragmatic and creative problem solving and optimisation methods continue to make a positive difference to our business, and I recommend him highly.