most wordpress sites are only part-optimised. I'll help you fix that - and get the site performing properly.

WordPress is flexible - but that also makes it easy to get wrong. I've worked on hundreds of installs, and I know exactly how to optimise WordPress sites to perform better and rank higher.

wordpress done properly

Too many WordPress sites rely on bloated plugins and half-finished setups. I'll help you strip back the noise, improve performance, and make sure your site is fully optimised - under the hood and on the surface.

what I can help with

Because I've worked with WordPress for years (and know the code, not just the plugins), I can:

Audit and improve WordPress SEO setups
Identify the best mix of plugins - and avoid the ones that slow sites down
Optimise content, structure and internal links
Tweak or edit theme files when needed - no waiting for a dev
Implement advanced tracking - GA4, Google Ads, Meta and more
Fix common problems (thin content, bloated page templates, crawl issues)
Optimise Core Web Vitals and site speed
Prepare sites for migrations - or fix things after the fact

part of the bigger picture

WordPress SEO connects to everything - content, tracking, site structure and performance. Whether part of a full SEO audit, tracking audit, or a migration, I'll help you get more from your site.

post wordpress seo support

Once your WordPress SEO is in good shape, I can help you keep it there - with flexible support that fits your site.

tracking & reporting

Keeping an eye on performance and making sure your tracking stays accurate.
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performance insights

Digging into your data to spot trends, issues, and opportunities.
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audit & optimisation

Regular reviews and updates to keep your site on track.
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ad-hoc support

Ask a question, get a second opinion, or get help with a one-off job
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but don't just take my word for it...

Dave's a former agency colleague and I've long admired his expertise and approach. My agency needed to do some SEO work on our website and he was the obvious choice, given Dave's hard-earned reputation as an expert who can deliver high impact advice and guidance in a nonsense-free manner.

Needless to say I'm already seeing organic performance improvements to my site after a couple of weeks, but more importantly, I am able to understand why it is happening, thanks to Dave explaining the work he's done and the outcome he expected to see. He's the sort of expert that doesn't 'gatekeep' his expertise. He is happy to make actionable recommendations that I am able to do myself. Of course, I'll be hiring him again this month to take care of some of the more technical stuff.

I would strongly recommend Dave if you're a web publisher who wants work doing that will result in rapid improvements to your organic performance, done in a way which is safe, ethical and sustainable.