The Structured Data Category

Schema Mark Up Tips, Guides & Blog Posts


SEO: Why You Don’t Need To Include Brand Name In Title Tags Anymore

Reading Time: 2 minutes

SEO: Why You Don’t Need To Include Brand Name In Title Tags Anymore

As SEO practices have evolved, it’s now more beneficial to use that valuable title tag space for other more important keywords.

How To: Implement LocalBusiness Schema Markup (And Why)

Reading Time: 5 minutes

How To: Implement LocalBusiness Schema Markup (And Why)

In this comprehensive guide, we’ll walk you through the process of adding this markup to your website, and more importantly, explain why it’s essential for your local search engine optimization (SEO) strategy.

How To: Implement Organization Schema Markup (And Why)

Reading Time: 4 minutes

How To: Implement Organization Schema Markup (And Why)

By implementing organization schema markup, we can improve the visibility of our organization in search engine results and increase traffic to our website. Click through to find out how to implement this on your site.

How To:  Implement FAQ Schema Markup (And Why)

Reading Time: 6 minutes

How To:  Implement FAQ Schema Markup (And Why)

FAQ Schema is a great way to enhance your page content visibility within the SERPs and improve your click through rate. Find out why and how to implement it across your site.

How To:  Do Local SEO for Multiple Stores Using LocalBusiness Schema and Google Tag Manager

Reading Time: 6 minutes

How To: Do Local SEO for Multiple Stores Using LocalBusiness Schema and Google Tag Manager

A case study to demonstrate how to implement LocalBusiness schema across many store pages using one custom HTML tag and a look up table.

Case Study: The Importance of Schema Mark Up

Reading Time: 3 minutes

Case Study: The Importance of Schema Mark Up

Following a recent audit, a client optimised their site in relation to their use of schema mark up, and saw an immediate growth in organic visibility and traffic.

How To:  Implement Breadcrumb List Schema Mark Up (And Why)

Reading Time: 4 minutes

How To: Implement Breadcrumb List Schema Mark Up (And Why)

Of all the structured data mark-up code that can be applied to a website, one which can have the biggest impact is breadcrumb trail schema. Find out why and how to implement it across your site.

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