How To: Implement Revenue Tracking On Square Space

One of the tasks that keeps me busiest these days as a GA4 Consultant is ensuring accurate user and revenue tracking is in place, not just for GA4 but for other 3^rd party tracking scripts as well.  Now as much as I like a challenge, Square Space really does throw up one that shouldn’t even be a challenge in the first place.

The Issue

Out of the box, Square Space GA4 tracking offers standard user tracking and the most basic of ecommerce tracking by tracking purchases and which items were bough, but doesn’t track the associated revenue – which leads to a mostly useless report such as:

The only question I have is, Why Not?

Why even bother tracking any ecommerce at all if you not going to do the fundamentals.

The good news is, it can be fixed, but you have to do it yourself.

The Solution

I spent a lot of time looking for answers, but few were forthcoming.  I found an article from 2023 suggesting there was a  hidden JS object you could interrogate as follows:

Y.Squarespace.CommerceAnalytics._yuievt.events["commerceTrack:commerce-checkout-confirmed"].details[0] 

But it didn’t work.

And then I stumbled across this gem of an article by Taylor Martin who has put some bespoke code together.  The full article is here:

The Complete GA4 Ecommerce Setup Guide for Squarespace Using Google Tag Manager

I won’t go into too much detail here as Taylor’s article covers it all but in summary, there is custom HTML and recommend triggers you can implement via Google Tag manager which will help you track:

• View Item List
• View Item
• Select Item
• Add to Cart
• Remove from Cart
• View Cart
• Begin Checkout
• Purchase

There are a couple of things to note – these are in some cases based on specific Square Space elements and naming conventions being visible on the page.  Therefore this may not work if you directly copy the code, and you may need to tweak to match the layout and css of your specific square space theme – but, do that, and you’re good.

And on my site, we now have items viewed and revenue tracking in place.  Add to cart doesn’t due to how the site functions but ultimately it’s the revenue we wanted:

So there you go – I love blog posts that folk do like this, they can be absolute game changers for you or your client’s marketing efforts.  If you need any assistance implementing this, feel free to get in touch.

About The Author

I’m Dave Ashworth — a freelance SEO and website optimisation consultant with a background in development and a focus on fixing what’s broken, improving what’s working, and helping businesses grow through clear, practical SEO.

I combine hands-on technical know-how with years of experience in analytics, content strategy and platform optimisation. Whether it’s an audit, a migration, or ongoing performance support, my work’s about making websites stronger, faster, and easier to understand — for users and for search engines.

When I’m not writing guides or sharing insights, I’m working directly with clients to solve problems, track results, and keep their sites moving in the right direction.