Google Update: Why You Are Seeing a Drop In Impressions & Increase In Average Position

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Google Update: Why You Are Seeing a Drop In Impressions & Increase In Average Position

In September 2025, many sites saw impressions drop and average position improve in Google Search Console – a confusing pattern that wasn’t caused by an algorithm update. Here’s what actually happened when Google removed the &num=100 parameter from search results.

How To:  Use GSC & RegEx To Find Out The Questions Your Users Are Asking

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How To:  Use GSC & RegEx To Find Out The Questions Your Users Are Asking

Want to know what questions your audience is asking in Google? This guide shows you how to use regex filters in Search Console to uncover them, then optimise or create content that drives relevant traffic and strengthens your site’s authority through clear, helpful answers.

Full List Of All Google My Business (GMB) Profile Categories

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Full List Of All Google My Business (GMB) Profile Categories

A well-optimised Google My Business profile helps local customers find and choose you. This guide covers the key areas to focus on — from business info and photos to reviews and categories — plus a full downloadable list of all 3,794 GMB categories.

Why I’ve Rebranded as Dave Ashworth

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Why I’ve Rebranded as Dave Ashworth

After 9 years as Organic Digital, I’ve rebranded as… me. Same expert support, clearer message. Here’s why it was time to drop the brand name and put mine front and centre.

A Rough Guide To: Server-Side Tracking

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A Rough Guide To: Server-Side Tracking

Discover how server-side tracking can boost your website’s performance, improve data privacy, and enhance data accuracy. Learn the essentials of implementing this advanced tracking method with our expert guide.

Solved: What Is The srsltid URL Parameter?

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Solved: What Is The srsltid URL Parameter?

Discover everything you need to know about Google’s srsltid parameter and its impact on SEO and analytics. Learn how to tackle duplicate content, maintain accurate data, and optimize your website’s performance with actionable strategies to stay ahead in the evolving search landscape.

How To: Implement Revenue Tracking On Square Space

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How To: Implement Revenue Tracking On Square Space

Struggling with missing revenue tracking on SquareSpace? While it offers basic GA4 tracking out of the box, it omits crucial ecommerce revenue data. Learn how to implement a custom solution using Google Tag Manager to track key metrics like item views, purchases, and more, ensuring your reports are accurate and complete.

How To: Fix Search Console Errors & Why Pages Aren’t Indexed

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How To: Fix Search Console Errors & Why Pages Aren’t Indexed

Learn how to identify and fix common issues preventing your pages from being indexed, as detailed in the Google Search Console Indexing Report. This guide covers reasons such as crawl budget issues, noindex tags, duplicate content, and technical errors, providing practical solutions to ensure your website’s pages are properly indexed and visible in search results.

SEO: Stop Using The Google Disavow Tool For “Toxic” Links

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SEO: Stop Using The Google Disavow Tool For “Toxic” Links

Many website owners misuse Google’s Disavow Tool, harming their search rankings. Initially designed to combat spammy backlinks, the tool is now mostly obsolete due to advanced algorithms. Modern SEO tools often misclassify links as toxic, leading to unnecessary disavows and traffic drops. This post explains why you should avoid using the Disavow Tool unless you have a manual Google penalty.

How To: Stop Google From Re-Writing Your Meta Descriptions

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How To: Stop Google From Re-Writing Your Meta Descriptions

Are you tired of carefully crafting meta descriptions for your website, only to have Google rewrite them in search results? Learn why Google rewrites meta descriptions and discover practical tips to minimize the chances of your meta descriptions being replaced. From writing compelling, relevant descriptions to regularly monitoring your search engine results pages, this guide will help you take control of your meta descriptions and improve your on-page SEO.

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