magento config & seo can get messy fast. I'll help you clean it up - and get the site performing.

Magento's powerful - but it's also complex. If SEO's not been handled properly, performance can suffer. I'll help you spot what's slowing your site down - and fix it.

One Hand Holding A Credit Card, The Other Typing

get control of complexity

Magento gives you power and flexibility, but that often comes with tangled templates, bloated setups, and SEO blind spots. I'll help you untangle the mess and put the right building blocks in place - so your site loads fast, ranks better, and works as it should.

what I can help with

I've worked on large Magento sites - and I know how to tackle the common problems that affect SEO and performance. I can:

Audit Magento SEO across product, category and content pages
Fix template issues that create duplicate content
Optimise product and category schema
Improve Core Web Vitals and site speed
Tidy up bloated or outdated site structures
Implement advanced tracking - GA4, Google Ads, Meta and more
Optimise SEO through migrations and redesigns
Work with dev teams on deeper technical fixes
Support complex multi-language or multi-market setups

part of the bigger picture

Magento SEO doesn't sit in a silo - it's connected to your content, tracking and wider marketing. I'll help you pull it all together.

post magento seo support

Magento sites evolve fast. I can help keep your SEO in line with new products, updates and market shifts - with flexible support, as and when you need it.

tracking & reporting

Keeping an eye on performance and making sure your tracking stays accurate.
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performance insights

Digging into your data to spot trends, issues, and opportunities.
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audit & optimisation

Regular reviews and updates to keep your site on track.
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ad-hoc support

Ask a question, get a second opinion, or get help with a one-off job
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but don't just take my word for it...

Dave offered comprehensive advice on our re-platforming to Magento 2. He carried out the work efficiently, responded to all my queries and provided our web developers with clear instruction on how to perform the changes he required. We've seen a steady increase in our Organic Traffic as a result of his work.

Paul Atherton
lakelandleather.co.uk

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magento seo guides & insights

Magento is an incredibly powerful ecommerce platform, but it also introduces a range of technical SEO and performance challenges that can impact crawlability, indexing, product visibility, and user experience.

From dynamically generated product metadata and parameterised URLs through to tracking, canonicalisation, and Core Web Vitals, Magento sites often require careful technical optimisation to perform well in search.

The guides below focus on practical Magento SEO implementation and technical ecommerce optimisation.

magento seo & product optimisation

Magento ecommerce sites often generate large numbers of product and category URLs dynamically, making metadata, crawlability, and technical SEO especially important for maintaining strong search visibility.

How To Do Dynamic Product Meta Data In Magento Using GTM
A practical guide to dynamically generating product-level metadata in Magento using Google Tag Manager to improve ecommerce SEO and product page optimisation.

Solved: What Is The srsltid URL Parameter?
An overview of the srsltid URL parameter, why it appears on Magento and ecommerce URLs, and what site owners should know about crawlability, duplicate URLs, indexing, and tracking attribution.